High‑quality webpages are people‑first, credible, and fast, delivering complete answers with excellent UX on any device. Emphasize helpful content, clear structure, E‑E‑A‑T signals, and strong page experience (Core Web Vitals) so pages earn trust, engagement, and visibility.

Key practices

• People‑first content: satisfy intent thoroughly, avoid fluff/keyword stuffing, and remove or improve unhelpful pages.

• E‑E‑A‑T signals: show real experience and expertise, author bios, transparent sourcing, and site trust elements for credibility.

• Structure and accessibility: use descriptive headings, scannable sections, alt text, and meaningful internal links; follow WCAG basics.

• Page experience: meet Core Web Vitals targets—LCP ≤ 2.5s, INP < 200 ms, CLS < 0.1—use responsive design, HTTPS, and limit intrusive overlays/ads.

• Internal linking: guide users to related content with clear, contextual anchors; keep a logical site structure and update links regularly.

Outcome
Pages that are helpful, trustworthy, accessible, and fast perform better for users and align with Google’s helpful content and page experience guidance.