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Welcome to the Certificate Program in Digital Marketing Strategies Program (DMSP). The PG Diploma in Digital Marketing & AI by OCP Academy is designed to equip learners with a strategic marketing mindset and a comprehensive understanding of key digital marketing platforms that drive business growth in today’s competitive world. This program is developed in collaboration with renowned academicians and industry experts from leading global organizations such as Google, Apple, Xerox, Dell, IBM, Zycus, Reliance, Cognizant, and founders of several successful startups. By blending academic excellence with real-world business applications, this curriculum enables learners to master the art of marketing in the digital era — where creativity meets data and technology drives decisions. The introductory module will help you get familiar with the learning platform, program philosophy, student support services, and the upcoming course roadmap for the next few months. It is essential to explore these details thoroughly, as they form the foundation for your journey towards becoming an industry-ready digital marketing professional.
Digital Marketing Simulations
Adding real world skills with hands-on experience, Simulator which is used by 88% of MNC, Agencies across globe
Industry
Fit
From Day One with hands-on live projects, real client campaigns, competitive challenges, internships, and continuous mentor guidance.
100% Live
Learning
Learn from industry experts — master current concepts, build practical skills, and clear doubts with expert guidance.
December 2025
April 2026
06 Months + Preparatory Sessions
Rs. 80,999/- INR
All Inclusive
Online mode learning & practicing
- Key Program Highlights
Study Pedagogy
Price
One Time Payment
99,999/- 80,999/-
Interest Free EMI Plans
Faster payment with Credit Card, Debit Card, Net Banking
2) EMI options available from 3 Months to 12 Months
3 )No Credit Card required
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Certificates
Sample Certificate – Digital Marketing Strategy Program (DMSP)
We are proud to present a sample certificate for the Digital Marketing Strategy Program (DMSP) — a globally recognized professional certification that empowers learners to become future-ready marketing strategists.
This program bridges academic excellence and real-world application, helping participants master digital branding, e-commerce, strategy development, customer journey mapping, and AdTech & MarTech ecosystems.
The certificate represents the successful completion of an intensive journey that combines strategic thinking, hands-on learning, and industry-driven insights — equipping you to design, implement, and optimize end-to-end digital marketing campaigns with measurable impact.
It stands as a symbol of your achievement, expertise, and readiness to lead in today’s fast-evolving digital business environment.
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Strategic Digital Marketing Professional Badge
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What Digital Marketing Strategies Program?
The Digital Marketing Strategy Program (DMSP) by OCP Academy is a comprehensive, globally aligned program designed to transform learners into strategic, future-ready marketing leaders.
This program goes beyond basic marketing concepts — it helps you master the art and science of building, managing, and scaling digital strategies that drive measurable business growth.
Through an immersive, simulation-based learning experience, you’ll gain expertise across the full digital ecosystem, including:
Designed for students, working professionals, entrepreneurs, and business owners, the DMSP program combines academic excellence, industry projects, and mentorship from top digital leaders to prepare you for tomorrow’s marketing challenges.
Become a strategist, innovator, and global marketer with OCP Academy — where knowledge meets impact.
Digital Marketing
Master end-to-end marketing channels and digital brand building.
Performance Marketing
Master ad optimization and boost ROI with hands-on, real-world tools.
Growth Marketing
Discover how data, creativity, and experimentation fuel business expansion.
Influncer Marketing
Brands collaborate with influencers who have an engaged audience to promote their products or services.
Business Statistics
Involves collecting, analyzing, interpreting, and presenting data for business operations and decision-making
Business Strategy
Long-term plan that helps an organization achieve goals, gain a competitive edge, and create value for stakeholders.
Automation in Marketing
Software and tools to automate repetitive marketing tasks, streamline campaigns, and engage customers efficiently.
Communication Skills
The ability to share ideas effectively through speaking, writing, visuals, and body language.
Marketing Analytics
Decode insights, interpret data, and make informed marketing decisions.
Artificial Intelligence
Perform tasks typically associated with human intelligence, like learning, reasoning, problem-solving, decision-making.
Emerging Technologies
(AR, VR, MR & XR) – Experience the future of immersive marketing and innovation-driven campaigns.
Soft Skills
Ability to share ideas clearly through speaking, writing, and visuals.
Foreign Languages
(French, German, Chinese, Japanese, Portuguese, Spanish) – Gain a global edge and enhance cross-cultural communication.
Digital Marketing Simulator
Benefits of Digital Marketing Strategies Program
1 Develop a strategic understanding of how to plan, execute, and measure high-performing digital marketing campaigns across multiple platforms.
2 Learn to integrate data-driven insights with creative storytelling to craft impactful brand strategies that drive measurable business growth.
3 Gain in-depth expertise in SEO, SEM, Social Media, Email, Content Marketing, and Analytics — with a focus on strategic decision-making.
4 Work on real-world simulations, live projects, and case studies to master campaign strategy and optimization in practical business scenarios.
5 Get mentored by marketing strategists and global industry leaders who guide you through every stage of your learning journey.
6 Learn to use cutting-edge marketing automation and AI tools to enhance ROI, lead generation, and customer engagement.
7 Build a professional portfolio and digital strategy capstone project that showcases your ability to design end-to-end marketing strategies.
8 Get career-ready with placement support, resume building, and mock interview sessions led by experts in digital marketing recruitment.
9 Earn a globally recognized certification that enhances your credibility and opens doors to high-paying digital marketing roles.
10 Stay ahead of the curve with insights into emerging trends like AI in Marketing, Automation, and MarTech Strategy.
Explore Mentorship
Mr. Bairapaga John, widely known as Digital John, is a digital marketing trainer with 5+ years of experience and a strong presence as a blogger and content creator. He has trained over 5,000 students, delivered 1,000+ sessions, and published 300+ videos to educate Telugu-speaking learners. Recognized with the Best Digital Marketing Blogger Award (2018) and the Vidya Ratna Award, he is committed to empowering aspiring marketers with practical, career-focused digital skills.
Chirag Dembla is an experienced E-Commerce Manager with a strong background in marketing, engineering, and both online and offline business operations. He has built and scaled his own e-commerce platforms independently, generating global sales across 15+ countries. Known for his strategic approach, continuous learning, and hands-on expertise in marketplace management, Chirag is committed to helping aspiring professionals excel in the digital commerce space. At OCP Academy, he brings practical insights and real-world experience to empower the next generation of e-commerce specialists.
Mrs. Debapriya Banerjee is a digital marketing specialist with 5+ years of experience and a strong editorial foundation from her role as Senior Sub-Editor at ABP Pvt. Ltd. She excels in Display Marketing and combines content expertise with practical, performance-focused strategies. At OCP Academy, she teaches in a clear and interactive style, helping learners master real-world digital advertising skills. She also works as a freelance marketer, supporting brands in building a stronger digital presence. Passionate about guiding students, professionals, and entrepreneurs, she contributes to OCP Academy’s mission of shaping job-ready digital talent across India.
Diptarup Chakraborti is a seasoned SaaS marketing leader with 20+ years of global experience across startups and large IT enterprises. With expertise in growth marketing, product marketing, and analyst relations, he has launched multiple SaaS products internationally and built high-performing marketing teams. A former Gartner analyst and ex-CMO at L&T-NxT, he now serves as Senior Vice President – Sales & Marketing at Qyrus, driving strategic marketing transformation and business growth.
Dr. Bratish Sarkar is a seasoned French language academic with a Master’s and Ph.D. in French Literature from BHU, Varanasi. A faculty member at Amity University, Lucknow since 2008, he also serves as the Secretary (North Zone) of the Indian Association of Teachers of French (IATF). With strong expertise in literature, communication, and research, he has contributed to several international publications. At OCP Academy, he supports the Foreign Business Language (French) program, helping learners build industry-ready language skills aligned with the academy’s vision of “Learning Today, Leading Tomorrow.”
Mr. Gowardhan Doddi is a Digital Marketing Specialist with 13+ years of experience in inbound marketing, email automation, content strategy, and community building. A Mechanical Engineer turned marketer, he scaled his diabetes blog to ₹50,000/month organically and now drives lead nurturing, influencer marketing, and growth initiatives for B2B brands. He is also a passionate mentor at OCP Academy.
Grandhi Ramesh,
An experienced professional with a strong background across Academia and Industry, specializing in Database Marketing, CRM, Operations, and Technology-driven consulting. Having worked with leading organizations such as ITC Infotech, End to End Marketing Solutions, GNFC Ltd., and Brighter India Foundation, brings expertise in marketing, presales, and web solutions. Passionate about training and emerging technologies, and currently associated with OCP Academy as a consultant, contributing to digital marketing content development and strategic program support.
Kshitij Gupta is an experienced Digital Marketing Mentor at OCP Academy with a strong background in performance marketing and brand growth. Having managed digital strategies for 30+ brands, he brings deep industry expertise and practical knowledge across major digital platforms.
With a results-driven approach and a passion for teaching, Kshitij simplifies complex marketing concepts and trains learners to apply them effectively in real-world scenarios. At OCP Academy, he is committed to developing job-ready digital marketers who are confident, skilled, and prepared to lead in today’s fast-evolving digital landscape.
Lavina Goyal is a postgraduate digital marketing professional and entrepreneur with 9 years of industry experience. She has trained learners across 50+ modules and worked with multiple companies, specializing in SEO, Social Media, Content Strategy, Paid Ads, and Analytics. As the founder of LGDM in Sudama Nagar, she empowers individuals and businesses with result-driven digital solutions. With a strong YouTube presence and a talent for simplifying complex concepts, Lavina delivers clear, practical learning. At OCP Academy, she is dedicated to mentoring learners into confident and job-ready digital marketing professionals.
Mrs. Manjiri Maslekar is the Founder of e-Xpression Training Academy and a seasoned soft skills and gender sensitisation expert with over 20 years of experience. An alumna of TISS Mumbai, she has worked across private, public, academic, and international institutions. Her expertise spans soft skills training, communication, theatre, voice modulation, media studies, and qualitative research. Passionate about personal and professional development, she empowers learners to build strong personalities, enhance communication, and achieve excellence in their careers.
Naveen is an experienced Digital Marketer and researcher with 8+ years of expertise in building high-performing digital strategies for startups and Fortune 500 brands. He has worked with leading companies like GroupM and Ola, and has managed global clients across the US, UK, ANZ, Middle East, and EU. Skilled in search, display, app marketing, and programmatic advertising, he also consults startups on digital ecosystem development and team training. Naveen holds a B.Tech in Computer Science, an MBA in Marketing, and an Executive Program in Business Analytics from IIM Calcutta. Currently pursuing a Ph.D. in Digital Marketing at VIT, he teaches App Marketing Strategies at OCP Academy, aligning industry standards with real-world applications for learners.
Nimit Khanna is a Digital Marketing professional with 8 years of experience and has trained over 1,000 learners, including marketers, business owners, and students. Recognized as a top-performing trainer, he brings hands-on, practical expertise from his work as a Digital Marketing Agency Owner. His training approach focuses on real-time execution, clarity of concepts, and consistent learner engagement.
Ms. Prachi Vagal is a digital marketing expert with 11 years of industry experience and a Master’s degree in Marketing Studies. She is the co-founder of a digital marketing agency, specializing in Digital Strategy and Social Media Marketing, and has worked with both national and international brands.
Passionate about modern marketing, she believes that “Real marketing does not feel like marketing.”
At OCP Academy, she contributes as a faculty member and has developed the course Brand Digital Presence & Optimization to help learners build strong digital identities.
Mr. Pradeep Kumar Mishra is a seasoned Digital Marketing trainer with 10+ years of professional and academic experience. He has trained over 35,000 learners and conducted more than 1,000 industry-focused workshops across leading institutions such as Chandigarh University, MUIT Online, Adda247, Testbook, Safalta, Pear Academy, and more. Holding an MBA and M.Tech, along with certifications from Google, Microsoft, Twitter, YouTube, and Accenture, he brings strong technical expertise and real-world insights into every session. Known for his practical, industry-oriented teaching approach, Mr. Mishra continues to mentor aspiring professionals and help them build successful careers in digital marketing.
Reetu Bhatia is an experienced marketing professional with two decades of expertise across brand management, media planning, team leadership, and event execution. With six years of specialization in digital marketing, she excels in social media management, Google Ads, paid media, website optimization, and lead generation for both B2B and B2C sectors. She brings a structured, strategic, and result-driven approach to every project.
About DMSP
The program syllabus is structured into 3 transformative levels designed to build your expertise step by step:
1 Begin your journey by mastering the core foundations of Digital Marketing — understanding consumer behavior, market trends, and strategic frameworks that power global brands.
2 Advance to in-depth learning of major digital channels including Search, Social Media, Email, Display, and Mobile Marketing — with hands-on experience using industry tools and platforms.
3 In the final level, harness the power of Marketing Analytics and Strategy — learn to measure performance, interpret data, and integrate insights into a unified digital marketing plan that drives real business results.
This program goes beyond traditional lectures — it combines academic excellence with real-world experience, guided by renowned faculty members and top industry professionals.
1 Explore exclusive case studies from Harvard Business Publishing, developed in collaboration with leading global brands. Understand how marketing concepts translate into successful campaigns and strategic business decisions.
2 Get hands-on with a live marketing simulation through the Mimic Pro platform by Stukent — where you’ll plan, execute, and optimize real campaigns across Facebook and Google Ads, just like a digital marketing professional.
3 At OCP Academy, we collaborate with India’s top academicians, digital strategists, and technology experts to deliver a truly interactive and career-transforming learning experience.
What else do we offer ?
Real-world Projects from Experts
Apply your theoretical knowledge to real-world business scenarios, transforming classroom concepts into actionable marketing strategies that drive measurable results.
Decision-Making Skills
Get help in developing your own custom learning plan tailored to fit your busy life. Learning at your own pace and reaching target goals on the schedule that fits your life.
Mentor Support
Our Industry expert mentors guide learners and are dedicated to clearing doubts. Mentoring sessions to motivate and keep the learners on track.
Career Service
After learning get access to resume support, portfolio making and LinkedIn profile optimization which will help you to advance your career and showcase your skills.
PURPOSE OF THIS PROGRAMME
This online program is designed to benefit professionals at every career stage — whether you’re just starting out, leading a team, managing a business, or consulting clients. With a strong focus on analytics-driven digital marketing, this high-impact curriculum empowers you to optimize campaigns, enhance ROI, and drive measurable business growth.
If you are:
An early-stage professional aiming to accelerate your digital marketing career,
A mid or senior-level manager seeking to lead data-driven marketing initiatives,
A consultant or strategist looking to expand into digital transformation, or
An entrepreneur striving to scale your brand through digital excellence —
then this program is built for you.
1 Are you a marketing or sales professional in the early stages of your career who wants to develop your digital marketing skills in order to advance your career?
2 Managers in mid-to-senior positions who want to learn how to use integrated digital marketing strategies and best practices to increase reach, conversions, and ROI.
3 Consultants who wish to establish competitive strategies for their clients by learning about in-demand digital marketing technologies and platforms.
4 Entrepreneurs and company owners interested in learning how digital marketing methods may help them boost marketing results and expand their businesses.
5 If you want to work as a digital marketer on a worldwide scale, here is the place to be. We provide a digital marketing course with an international language component.
6 Communication skills are essential for any career. We also provide soft skill training in addition to our digital marketing courses.
OCP Academy Ecosystem
Learn Real Employable Skills
Learning high impact industrial skills would increase your chance to attract top companies.
Project-Based Active Learning
Learn by doing with real-world projects and hands-on exercises crafted by industry experts leads to real skills mastery .
Self Paced Learning
Self-paced learning, helps professionals and full-time students to learn at own custom learning plan to fit your busy life.
Practice on simulations
Practice makes you perfect, rigorous practice after learning would sharpen your skills and easy way of learning.
One-On-One Mentor Session
Learning is never easy until and unless you get your doubts solved. We have industry experts coach to solve your doubt in real-time.
Eligibility Criteria
Eligibility Criteria
- Working professionals from marketing, sales, or related domains who wish to upgrade their skills in AI-driven digital marketing and analytics.
- Working women or housewives looking to restart or advance their careers through flexible, simulation-based digital learning.
- Business owners, entrepreneurs, and freelancers aiming to scale their ventures using AI-powered marketing strategies and data insights.
- Students and recent graduates who want to build a strong foundation in digital marketing, analytics, and artificial intelligence to become job-ready.
Eligibility
- Students from any stream aspiring to build a career in digital marketing.
- Working professionals looking to upskill and move into managerial or marketing roles with digital expertise.
- Business owners and entrepreneurs aiming to grow their brand and boost sales through digital strategies.
- Working women and homemakers eager to restart their careers or explore flexible digital marketing roles.
- Anyone passionate about mastering AI-powered digital marketing and analytics.
Instructions & Documents to apply
1 Latest passport-size photograph (formal background preferred)
2 Government-issued Photo ID (Aadhaar Card, PAN Card, Passport, Voter ID, or Driving License)
3 10th Standard Marksheet & Passing Certificate
4 12th Standard / Diploma Marksheet & Passing Certificate
5 Graduation Marksheet & Certificate (if completed)
6 Post-Graduation Marksheet & Certificate (if applicable)
7 Employment details (if currently working) – include company name, designation, and employment type (Full-time, Part-time, Freelance, or Contract)
8 Business details (if self-employed) – include business name, nature of business, and years of operation
9 Ensure all documents are clear, scanned, and in PDF/JPEG format before uploading
10 Incomplete or unclear submissions may delay your admission process
Application Process
Fill up the application form
100% Live Learning
Start Any Day
Soft Skills
Foreign Language
Information About the Program
1 Live seminars, case studies, projects, assignments, simulations, mentorship and self-paced videos are all available to help you learn from the best instructors and industry leaders. photo.
2 You will be working on real-time industry-based projects to supplement your education.
3 In most firms, digital marketers are in great demand in numerous areas, and this curriculum attempts to equip you for the same.
4 This course will include academic rigour and research, as well as real-world industry experience via case studies and project work.
5 We support learners with soft skill training.
6 You will be supervised by Digital Marketing specialists in this program, and sessions will be led by professors from across the world and industry executives.
7 Portfolio building session, Placement skills training.
8 Self-paced online videos, live virtual classrooms, hands-on projects, and lab sessions make up this certification program
9 Marketing Fundamentals, Designing Marketing Mix, Preparing the Marketing Communication Plan, and Marketing Analytics are among the subjects covered in this curriculum, as well as an in-depth understanding of many Digital Marketing channels such as SEO, SEM, and email marketing.
10 We provide one international language add-on course based on student selection.
Industry Insights
1 The demand for Digital Marketing professionals have increased by 48% in last one year.
2 30,000 + jobs available currently in the industry and it is expected to grow at 25% Y-O-Y
3 A holistic digital marketer should have a panoramic view of various digital marketing mediums that business can use for escalating growth.
The common Digital Marketing Pathway
- Content Creator
- Content Strategist
- Creative Assistant
- Social Media Coordinator
- Social Media Strategist
- SEO Specialist
- SEO Strategist
- Email Marketing Specialist
- SEM Specialist
Entry Level
- Marketing Data Analyst
- Community Manager
- Content Marketing Manager
- Conversion Rate Optimizer
- Inbound Marketing Manager
- Analytics Manager
Mid Level
- Digital Brand Manager
- Creative Director
- Digital Marketing Manager
- SEO/Marketing Manager
- Social Media Marketing Expert
- Chief Marketing Officer
- AVP Marketing
- Head of Marketing
Advanced Level
Learning Outcomes
1 Explore how marketing, operations, and human resources interact in real-time delivery.
2 Demonstrate cognitive understanding of the abilities needed to perform online research and market research, as well as discover, evaluate, and choose digital market prospects.
3 Applying applicable marketing theories and frameworks, explaining emerging trends in digital marketing, and critically evaluating the usage of digital marketing technologies.
4 Investigate and assess difficulties related to adjusting to globalized marketplaces that are continually evolving and becoming more interconnected.
5 Interpret the traditional marketing mix in light of a rapidly evolving and broadening the spectrum of digital strategies and approaches.
6 Recognize the value of conversion and collaborate with digital relationship marketing.
7 Analyze ethical and cross-cultural challenges in globalized digital commerce.
Frequently Asked Questions
Modules of DMSP
1. Understanding the basic concept of marketing 4p’s, B2B & B2C
2. Understanding the Marketing channel & evolution
3. Analyzing the difference between digital marketing & marketing
4. Remembering Digital & its Funnel
5. Applying digital marketing funnel & strategy
6. Applying Matrix & acquire customer
1. Understanding the basic concept of marketing 4p’s, B2B & B2C
2. Understanding the Marketing channel & evolution
3. Analyzing the difference between digital marketing & marketing
4. Remembering Digital & its Funnel
5. Applying digital marketing funnel & strategy
6. Applying Matrix & acquire customer
1. To understand the Basics of Social Media Marketing and key components of Social Media Marketing.
2. To understand how social media works, why it is important and how to create a content plan.
3. Analysis of the Importance of various social media channels. How to leverage each one of them individually to integrate with a bigger marketing plan.
4. To Understand the fundamentals of social media listening and reputation management
5. Applying the concept of how to run ads on social media, understand the social media Analytics and how the numbers are measured, what are the most important metrics and how can the metrics be used to improve campaigns and Marketing.
1. Apply display advertising to support brand awareness and it also helps to increase the purchase intention of consumers.
2.Understanding Google’s display campaigns,it allows advertisers to target their ads to audiences and placements that are most likely to drive conversions for their business.
3.To create campaigns through Google Display Network and will also be able to compare and analyze the campaigns.
4.To classify different types of affiliate and will be able to select the affiliate program and can perform as a marketer.
5.Evaluating the Multi-Channel Funnels reports answer these questions and others by showing how your marketing channels ( i.e. sources of traffic to your website work together to create sales and conversions ) .
1.To introduce app marketing eco-system and understand traffic
strategies for an app
2.To understand app advertising on Facebook and Google
3.To learn key performance indicators of app marketing campaign
4.To introduce app analytics tools
1.To understand of Content Marketing
2.To Discuss the Ecosystem of Content Marketing
3.Demonstrate the Tools & Framework used in Content Marketing
4.Evaluating Content Marketing.
5.Dramatize the role of Content Marketing in Digital Marketing
1. To understand the basics of email marketing and key components of
email marketing.
2. To comprehend what an email list is, why it is important, and how to
build an email list.
3. Analyze the importance of segmentation and how to segment an
email list based on transactions and behaviors.
4. To understand the Email Automation and Drip Campaigns.5.
Demonstrate how to evaluate Email Analytics, what the most essential
metrics are, and how to utilize the analytics to enhance campaigns and
marketing.
5. Demonstrate how to evaluate Email Analytics, what the most
essential metrics are, and how to utilize the analytics to enhance
campaigns and marketing.
1.Understand the fundamentals of SEO and apply them in industryspecific simulations.
2.Apply the techniques to ensure that a website appears on the first
page of search engine results pages by satisfying all of the search
engine’s standards.
3.Apply the backlinking technique to increase a website’s domain
authority on search engines
4.Analyze the data to assess how effectively their SEO strategies are
working and what areas should be improved.
5.To comprehend the functioning and evolution of search engines and
how to make the best use of them
6. To optimize an app and successfully launch it on all the 3 app
download platforms including Apple, Google, and Windows.
1. To Understand the different sections of a digital marketing plan.
2. To Explore how to leverage keywords and search engine marketing in
your ad campaigns
3. To Develop a sample pay per click (PPC) ad campaign that aligns with
your marketing goals
4. To Analyze a landing page and identify successful and unsuccessful
elements
5. To Recognize how to apply calls-to-action to increase customer
conversion
6. To understand the tactics of customer conversion and retention to
add to your digital marketing plan
1. To Understanding the concepts of AdTech and MarTech
2. To Analyses the process for purchasing ads
3. To Understand the concepts of Evolution of AdTech EcoSystem
4. To Applying the concept of marketing technology and analytics tool.
5. To Understand the concepts of Marketing Stack and identifying the target audience
1. Understanding the basic concept of a Digital Product and the key phases
2. Understanding the importance of User Experience and Design & Basic Usability Testing Know-How
3. Understanding of websites and Applications for your digital Product
4. Concept of Implementing Teams while creating your project team
5. Differentiate between Project Manager and Product Manager
6. Learn by studying examples
1. To understand the E-commerce Concept
2. To develop and manage E-commerce Store
3. To Understand the Right Product to sell online through electronic portals
4. To identify the right platform for e-commerce operation
5. To have deep understanding of the different markets places available in online environment
6. To understand the key steps involved in Online order Fulfilment
7. To Understand the B2B and B2C Approach for Ecommerce
8. To Understand the role of shipping partners in E-commerce
9. To choose and learn the right Packaging for your product
1. To Understand the concept to increase efficiency
2. Transparency for both the advertiser and the publisher in the real time auction basis
3. To Demonstrate about Ad Network and Ad Exchange
4. To identify how to use internet to perform everyday tasks
5. To Understand the concept about big data and its functions
1. To understand the customer’s path or journey, via various touchpoints and to reach their decision to purchase the goods / services / an item / product from you.
2. To Analyse the Old Customer Funnel from the New and seeing the advantages
3. Analyze and differentiate a Offline customer Journey with an Online Journey
4. To analyse the mapping Customer Profiling along with your Brand Customer Persona to know your customer better and talk to him accordingly
5. To Understand the concepts to enables to build new leads and then convert to New Customers, and then build
Internship is a professional learning experience that
offers meaningful, practical work related to a student’s
field of study or career interest. OCP Academy takes care
of it (T&C apply)**, An internship gives a student the
opportunity for career exploration and development, and
to learn new skills.
Digital Marketing Simulation is consistent with corporate learners’ growing interest in acquiring and developing such skills. Participants learn about organic (SEO) versus paid (CPC) internet traffic and how website visitors convert into leads and customers.
By enrolling in our digital marketing course with live projects, you will have the opportunity to apply theoretical concepts to real-life scenarios. This hands-on approach allows you to develop a deep understanding of various digital marketing strategies and techniques while honing your practical skills
Digital Marketing Strategies Program
1 Real-world Projects from Industry Experts
2 Flexible Learning Program
3 Mentor Support
4 Career Services
