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Welcome to the Certificate Course in Digital Marketing Associate Program (DMAP). The Advanced Certificate Program in Digital Marketing & Analytics (DMAP) by OCP Academy is exclusively designed for experienced professionals and business leaders aiming to advance their expertise in the digital ecosystem. This program empowers you with a strategic and visionary approach to marketing, integrating deep insights into cutting-edge digital platforms, AI-driven tools, and performance analytics. Developed in collaboration with global industry leaders and distinguished academicians from organizations such as Google, Apple, Xerox, Dell, IBM, Zycus, Reliance, Cognizant, and founders of successful startups, the curriculum blends academic depth with practical, real-world application. DMAP equips you to design, manage, and optimize high-impact digital campaigns, translating data into decisions and strategy into measurable results. By mastering both marketing innovation and analytical precision, you’ll gain the confidence and capability to lead transformation in one of the fastest-evolving domains worldwide. Step into the future of marketing leadership — enhance your expertise, elevate your professional value, and position yourself at the forefront of the digital revolution with OCP Academy’s DMAP Program.
Digital Marketing Simulations
Adding real world skills with hands-on experience, Simulator which is used by 88% of MNC, Agencies across globe
Industry
Fit
Be Industry ready from Day 1, WIth Live Projects, Internship, Competition, Client handeling, Mentors Support
100% Live
Learning
from Industry Experts, Learning up-to-date concepts by building practical skills & clearing doubts
December 2025
April 2026
06 Months + Preparatory Sessions
Rs. 45,999/- INR
All Inclusive
Online mode learning & practicing
- Key Program Highlights
Study Pedagogy
Price
One Time Payment
69,999/- 45,999/-
Interest Free EMI Plans
Faster payment with Credit Card, Debit Card, Net Banking
2) EMI options available from 3 Months to 12 Months
3 )No Credit Card required
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Digital Marketing Tools Covered
Certificates
Sample Certificate – Digital Marketing Associate Program (DMAP)
We are proud to present a sample certificate for the Digital Marketing Associate Program (DMAP) — a specialized certification by OCP Academy designed for professionals and business leaders ready to elevate their expertise in digital marketing and analytics.
This certificate represents the successful completion of an advanced, industry-focused learning journey that blends strategic marketing, data analytics, and AI-driven tools. It signifies your ability to design, manage, and optimize impactful digital campaigns while making data-backed strategic decisions.
The DMAP Certificate stands as a testament to your achievement in mastering the art and science of digital marketing, showcasing your readiness to lead, innovate, and drive measurable growth in the ever-evolving global digital ecosystem.
Digital Achievement Badge
Learners who successfully complete the Digital Marketing Associate Program (DMAP) with a score of 80% or above are awarded the prestigious Digital Achievement Badge from OCP Academy.
This badge is a mark of excellence — recognizing your advanced understanding of digital marketing strategy, analytics, and performance optimization. It highlights your ability to design data-driven campaigns, manage multi-channel marketing efforts, and apply analytical insights to real business challenges.
Earning this badge signifies that you’ve mastered key aspects of digital marketing leadership — from AI-integrated tools to ROI-focused campaign strategies — positioning you as a forward-thinking professional ready to lead in today’s dynamic marketing landscape.
You can proudly display this badge on your LinkedIn profile, résumé, or digital portfolio, showcasing your verified expertise and commitment to excellence in strategic digital marketing.
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About DMAP
The program syllabus is divided into 3 levels:
1 In the second level, you will learn all about major digital marketing channels such as search, social, email and many more
2 30,000 + jobs available currently in the industry and it is expected to grow at 25% Y-O-Y
3 In the final level of the curriculum, you will learn how to leverage marketing analytics to optimize your campaigns and build a holistic digital marketing strategy by combining all your newly gained knowledge about fundamentals and channels.
This program not only features engaging lectures with leading faculty and working professionals, but it also features
1 Case studies adopted from Harvard Business Publishing developed with leading brands based on their past marketing campaigns. Here you will experience how what you are learning actually manifests in the industry.
2 A project where you will get to run campaigns just like you would do it on Facebook and Google Ad Platforms using a simulation platform – Mimic Pro of stukent.
3 At OCP Academy, we work with India’s leading academicians, experts, and technology professionals to create the most engaging learning experience for you.
Higher Education
100% Live Learning
6 Months Program
Full Time | Part Time
What else do we offer ?
Real-world Projects from Industry Experts
Apply theoretical knowledge to real-world situations.
Decision-Making Skills
Get help in developing your own custom learning plan tailored to fit your busy life. Learning at your own pace and reaching target goals on the schedule that fits your life.
Mentor Support
Our Industry expert mentors guide learners and are dedicated to clearing doubts. Mentoring sessions to motivate and keep the learners on track.
Career Service
After learning get access to resume support, portfolio making and LinkedIn profile optimization which will help you to advance your career and showcase your skills.
Explore Mentorship
Mr. Bairapaga John, widely known as Digital John, is a digital marketing trainer with 5+ years of experience and a strong presence as a blogger and content creator. He has trained over 5,000 students, delivered 1,000+ sessions, and published 300+ videos to educate Telugu-speaking learners. Recognized with the Best Digital Marketing Blogger Award (2018) and the Vidya Ratna Award, he is committed to empowering aspiring marketers with practical, career-focused digital skills.
Chirag Dembla is an experienced E-Commerce Manager with a strong background in marketing, engineering, and both online and offline business operations. He has built and scaled his own e-commerce platforms independently, generating global sales across 15+ countries. Known for his strategic approach, continuous learning, and hands-on expertise in marketplace management, Chirag is committed to helping aspiring professionals excel in the digital commerce space. At OCP Academy, he brings practical insights and real-world experience to empower the next generation of e-commerce specialists.
Mrs. Debapriya Banerjee is a digital marketing specialist with 5+ years of experience and a strong editorial foundation from her role as Senior Sub-Editor at ABP Pvt. Ltd. She excels in Display Marketing and combines content expertise with practical, performance-focused strategies. At OCP Academy, she teaches in a clear and interactive style, helping learners master real-world digital advertising skills. She also works as a freelance marketer, supporting brands in building a stronger digital presence. Passionate about guiding students, professionals, and entrepreneurs, she contributes to OCP Academy’s mission of shaping job-ready digital talent across India.
Diptarup Chakraborti is a seasoned SaaS marketing leader with 20+ years of global experience across startups and large IT enterprises. With expertise in growth marketing, product marketing, and analyst relations, he has launched multiple SaaS products internationally and built high-performing marketing teams. A former Gartner analyst and ex-CMO at L&T-NxT, he now serves as Senior Vice President – Sales & Marketing at Qyrus, driving strategic marketing transformation and business growth.
Dr. Bratish Sarkar is a seasoned French language academic with a Master’s and Ph.D. in French Literature from BHU, Varanasi. A faculty member at Amity University, Lucknow since 2008, he also serves as the Secretary (North Zone) of the Indian Association of Teachers of French (IATF). With strong expertise in literature, communication, and research, he has contributed to several international publications. At OCP Academy, he supports the Foreign Business Language (French) program, helping learners build industry-ready language skills aligned with the academy’s vision of “Learning Today, Leading Tomorrow.”
Mr. Gowardhan Doddi is a Digital Marketing Specialist with 13+ years of experience in inbound marketing, email automation, content strategy, and community building. A Mechanical Engineer turned marketer, he scaled his diabetes blog to ₹50,000/month organically and now drives lead nurturing, influencer marketing, and growth initiatives for B2B brands. He is also a passionate mentor at OCP Academy.
Grandhi Ramesh,
An experienced professional with a strong background across Academia and Industry, specializing in Database Marketing, CRM, Operations, and Technology-driven consulting. Having worked with leading organizations such as ITC Infotech, End to End Marketing Solutions, GNFC Ltd., and Brighter India Foundation, brings expertise in marketing, presales, and web solutions. Passionate about training and emerging technologies, and currently associated with OCP Academy as a consultant, contributing to digital marketing content development and strategic program support.
Kshitij Gupta is an experienced Digital Marketing Mentor at OCP Academy with a strong background in performance marketing and brand growth. Having managed digital strategies for 30+ brands, he brings deep industry expertise and practical knowledge across major digital platforms.
With a results-driven approach and a passion for teaching, Kshitij simplifies complex marketing concepts and trains learners to apply them effectively in real-world scenarios. At OCP Academy, he is committed to developing job-ready digital marketers who are confident, skilled, and prepared to lead in today’s fast-evolving digital landscape.
Lavina Goyal is a postgraduate digital marketing professional and entrepreneur with 9 years of industry experience. She has trained learners across 50+ modules and worked with multiple companies, specializing in SEO, Social Media, Content Strategy, Paid Ads, and Analytics. As the founder of LGDM in Sudama Nagar, she empowers individuals and businesses with result-driven digital solutions. With a strong YouTube presence and a talent for simplifying complex concepts, Lavina delivers clear, practical learning. At OCP Academy, she is dedicated to mentoring learners into confident and job-ready digital marketing professionals.
Mrs. Manjiri Maslekar is the Founder of e-Xpression Training Academy and a seasoned soft skills and gender sensitisation expert with over 20 years of experience. An alumna of TISS Mumbai, she has worked across private, public, academic, and international institutions. Her expertise spans soft skills training, communication, theatre, voice modulation, media studies, and qualitative research. Passionate about personal and professional development, she empowers learners to build strong personalities, enhance communication, and achieve excellence in their careers.
Naveen is an experienced Digital Marketer and researcher with 8+ years of expertise in building high-performing digital strategies for startups and Fortune 500 brands. He has worked with leading companies like GroupM and Ola, and has managed global clients across the US, UK, ANZ, Middle East, and EU. Skilled in search, display, app marketing, and programmatic advertising, he also consults startups on digital ecosystem development and team training. Naveen holds a B.Tech in Computer Science, an MBA in Marketing, and an Executive Program in Business Analytics from IIM Calcutta. Currently pursuing a Ph.D. in Digital Marketing at VIT, he teaches App Marketing Strategies at OCP Academy, aligning industry standards with real-world applications for learners.
Nimit Khanna is a Digital Marketing professional with 8 years of experience and has trained over 1,000 learners, including marketers, business owners, and students. Recognized as a top-performing trainer, he brings hands-on, practical expertise from his work as a Digital Marketing Agency Owner. His training approach focuses on real-time execution, clarity of concepts, and consistent learner engagement.
Ms. Prachi Vagal is a digital marketing expert with 11 years of industry experience and a Master’s degree in Marketing Studies. She is the co-founder of a digital marketing agency, specializing in Digital Strategy and Social Media Marketing, and has worked with both national and international brands.
Passionate about modern marketing, she believes that “Real marketing does not feel like marketing.”
At OCP Academy, she contributes as a faculty member and has developed the course Brand Digital Presence & Optimization to help learners build strong digital identities.
Mr. Pradeep Kumar Mishra is a seasoned Digital Marketing trainer with 10+ years of professional and academic experience. He has trained over 35,000 learners and conducted more than 1,000 industry-focused workshops across leading institutions such as Chandigarh University, MUIT Online, Adda247, Testbook, Safalta, Pear Academy, and more. Holding an MBA and M.Tech, along with certifications from Google, Microsoft, Twitter, YouTube, and Accenture, he brings strong technical expertise and real-world insights into every session. Known for his practical, industry-oriented teaching approach, Mr. Mishra continues to mentor aspiring professionals and help them build successful careers in digital marketing.
Reetu Bhatia is an experienced marketing professional with two decades of expertise across brand management, media planning, team leadership, and event execution. With six years of specialization in digital marketing, she excels in social media management, Google Ads, paid media, website optimization, and lead generation for both B2B and B2C sectors. She brings a structured, strategic, and result-driven approach to every project.
PURPOSE OF THIS PROGRAMME
1 Are you a marketing or sales professional in the early stages of your career who wants to develop your digital marketing skills in order to advance your career?
2 Managers in mid-to-senior positions who want to learn how to use integrated digital marketing strategies and best practices to increase reach, conversions, and ROI.
3 Consultants who wish to establish competitive strategies for their clients by learning about in-demand digital marketing technologies and platforms.
4 Entrepreneurs and company owners interested in learning how digital marketing methods may help them boost marketing results and expand their businesses.
5 If you want to work as a digital marketer on a worldwide scale, here is the place to be. We provide a digital marketing course with an international language component.
6 Communication skills are essential for any career. We also provide soft skill training in addition to our digital marketing courses.
Digital Marketing Simulator
OCP Academy Ecosystem
Learn Real Employable Skills
Learning high impact industrial skills would increase your chance to attract top companies.
Project-Based Active Learning
Learn by doing with real-world projects and hands-on exercises crafted by industry experts leads to real skills mastery .
Self Paced Learning
Self-paced learning, helps professionals and full-time students to learn at own custom learning plan to fit your busy life.
Practice on simulations
Practice makes you perfect, rigorous practice after learning would sharpen your skills and easy way of learning.
One-On-One Mentor Session
Learning is never easy until and unless you get your doubts solved. We have industry experts coach to solve your doubt in real-time.
Eligibility Criteria
For Whom
- This is the appropriate platform for students who want to enter the digital marketing profession
- Business managers, product owners, entrepreneurs, housewives looking to take their offerings out to the consumer through effective digital strategies
- Professionals looking to develop skills in digital marketing domain for career growth
Eligibility
- Foundation Course: Minimum qualification 10th Pass
- Level Two Course: Higher secondary pass
- Professional level course: Undergraduate degree certificate.
Application Process
Fill up the application form
100% Live Learning
Start Any Day
Instructions & Documents to apply
1 Latest Passport size photo
2 Government Issued Photo ID Document (For example Passport, Aadhar Card, Pan Card, Voter ID Card, Driving License)
3 10th Standard Marksheet
4 10th Standard Passing Certificate
5 12th Standard (or Undergraduate Diploma) Marksheet
6 12th Standard (or Undergraduate Diploma) Passing Certificate
7 Graduation Marksheet (For Student Who Completed)**
8 Graduation Passing Certificate (For Student Who Completed)**
9 Post Graduate Marksheet (For Student Who Completed)**
10 Post Graduate Certificate (For Student Who Completed)**
Soft Skills for you, Which is include in our DMAP (OPTIONAL)
Foreign Language for you, Which is include in our DMAP (OPTIONAL)
Information About the Program
1 Live seminars, case studies, projects, assignments, simulations, mentorship and self-paced videos are all available to help you learn from the best instructors and industry leaders. photo.
2 You will be working on real-time industry-based projects to supplement your education.
3 In most firms, digital marketers are in great demand in numerous areas, and this curriculum attempts to equip you for the same.
4 This course will include academic rigour and research, as well as real-world industry experience via case studies and project work.
5 We support learners with soft skill training.
6 You will be supervised by Digital Marketing specialists in this program, and sessions will be led by professors from across the world and industry executives.
7 Portfolio building session, Placement skills training.
8 Self-paced online videos, live virtual classrooms, hands-on projects, and lab sessions make up this certification program
9 Marketing Fundamentals, Designing Marketing Mix, Preparing the Marketing Communication Plan, and Marketing Analytics are among the subjects covered in this curriculum, as well as an in-depth understanding of many Digital Marketing channels such as SEO, SEM, and email marketing.
10 We provide one international language add-on course based on student selection.
Industry Insights
1 The demand for Digital Marketing professionals have increased by 48% in last one year.
2 30,000 + jobs available currently in the industry and it is expected to grow at 25% Y-O-Y
3 A holistic digital marketer should have a panoramic view of various digital marketing mediums that business can use for escalating growth.
The common Digital Marketing Pathway
- Content Creator
- Content Strategist
- Creative Assistant
- Social Media Coordinator
- Social Media Strategist
- SEO Specialist
- SEO Strategist
- Email Marketing Specialist
- SEM Specialist
Entry Level
- Marketing Data Analyst
- Community Manager
- Content Marketing Manager
- Conversion Rate Optimizer
- Inbound Marketing Manager
- Analytics Manager
Mid Level
- Digital Brand Manager
- Creative Director
- Digital Marketing Manager
- SEO/Marketing Manager
- Social Media Marketing Expert
- Chief Marketing Officer
- AVP Marketing
- Head of Marketing
Advanced Level
Learning Outcomes
1 Explore how marketing, operations, and human resources interact in real-time delivery.
2 Demonstrate cognitive understanding of the abilities needed to perform online research and market research, as well as discover, evaluate, and choose digital market prospects.
3 Applying applicable marketing theories and frameworks, explaining emerging trends in digital marketing, and critically evaluating the usage of digital marketing technologies.
4 Investigate and assess difficulties related to adjusting to globalized marketplaces that are continually evolving and becoming more interconnected.
5 Interpret the traditional marketing mix in light of a rapidly evolving and broadening the spectrum of digital strategies and approaches.
6 Recognize the value of conversion and collaborate with digital relationship marketing.
7 Analyze ethical and cross-cultural challenges in globalized digital commerce.
Modules of DMAP
1. Understanding the basic concept of marketing 4p’s, B2B & B2C
2. Understanding the Marketing channel & evolution
3. Analyzing the difference between digital marketing & marketing
4. Remembering Digital & its Funnel
5. Applying digital marketing funnel & strategy
6. Applying Matrix & acquire customer
1. Understanding the basic concept of marketing 4p’s, B2B & B2C
2. Understanding the Marketing channel & evolution
3. Analyzing the difference between digital marketing & marketing
4. Remembering Digital & its Funnel
5. Applying digital marketing funnel & strategy
6. Applying Matrix & acquire customer
1. To understand the Basics of Social Media Marketing and key components of Social Media Marketing.
2. To understand how social media works, why it is important and how to create a content plan.
3. Analysis of the Importance of various social media channels. How to leverage each one of them individually to integrate with a bigger marketing plan.
4. To Understand the fundamentals of social media listening and reputation management
5. Applying the concept of how to run ads on social media, understand the social media Analytics and how the numbers are measured, what are the most important metrics and how can the metrics be used to improve campaigns and Marketing.
1. Apply display advertising to support brand awareness and it also helps to increase the purchase intention of consumers.
2.Understanding Google’s display campaigns,it allows advertisers to target their ads to audiences and placements that are most likely to drive conversions for their business.
3.To create campaigns through Google Display Network and will also be able to compare and analyze the campaigns.
4.To classify different types of affiliate and will be able to select the affiliate program and can perform as a marketer.
5.Evaluating the Multi-Channel Funnels reports answer these questions and others by showing how your marketing channels ( i.e. sources of traffic to your website work together to create sales and conversions ) .
1.To introduce app marketing eco-system and understand traffic
strategies for an app
2.To understand app advertising on Facebook and Google
3.To learn key performance indicators of app marketing campaign
4.To introduce app analytics tools
1.To understand of Content Marketing
2.To Discuss the Ecosystem of Content Marketing
3.Demonstrate the Tools & Framework used in Content Marketing
4.Evaluating Content Marketing.
5.Dramatize the role of Content Marketing in Digital Marketing
1. To understand the basics of email marketing and key components of
email marketing.
2. To comprehend what an email list is, why it is important, and how to
build an email list.
3. Analyze the importance of segmentation and how to segment an
email list based on transactions and behaviors.
4. To understand the Email Automation and Drip Campaigns.5.
Demonstrate how to evaluate Email Analytics, what the most essential
metrics are, and how to utilize the analytics to enhance campaigns and
marketing.
5. Demonstrate how to evaluate Email Analytics, what the most
essential metrics are, and how to utilize the analytics to enhance
campaigns and marketing.
1.Understand the fundamentals of SEO and apply them in industryspecific simulations.
2.Apply the techniques to ensure that a website appears on the first
page of search engine results pages by satisfying all of the search
engine’s standards.
3.Apply the backlinking technique to increase a website’s domain
authority on search engines
4.Analyze the data to assess how effectively their SEO strategies are
working and what areas should be improved.
5.To comprehend the functioning and evolution of search engines and
how to make the best use of them
6. To optimize an app and successfully launch it on all the 3 app
download platforms including Apple, Google, and Windows.
1. To Understand the different sections of a digital marketing plan.
2. To Explore how to leverage keywords and search engine marketing in
your ad campaigns
3. To Develop a sample pay per click (PPC) ad campaign that aligns with
your marketing goals
4. To Analyze a landing page and identify successful and unsuccessful
elements
5. To Recognize how to apply calls-to-action to increase customer
conversion
6. To understand the tactics of customer conversion and retention to
add to your digital marketing plan
1. To Understanding the concepts of AdTech and MarTech
2. To Analyses the process for purchasing ads
3. To Understand the concepts of Evolution of AdTech EcoSystem
4. To Applying the concept of marketing technology and analytics tool.
5. To Understand the concepts of Marketing Stack and identifying the target audience
1. Understanding the basic concept of a Digital Product and the key phases
2. Understanding the importance of User Experience and Design & Basic Usability Testing Know-How
3. Understanding of websites and Applications for your digital Product
4. Concept of Implementing Teams while creating your project team
5. Differentiate between Project Manager and Product Manager
6. Learn by studying examples
1. To understand the E-commerce Concept
2. To develop and manage E-commerce Store
3. To Understand the Right Product to sell online through electronic portals
4. To identify the right platform for e-commerce operation
5. To have deep understanding of the different markets places available in online environment
6. To understand the key steps involved in Online order Fulfilment
7. To Understand the B2B and B2C Approach for Ecommerce
8. To Understand the role of shipping partners in E-commerce
9. To choose and learn the right Packaging for your product
1. To Understand the concept to increase efficiency
2. Transparency for both the advertiser and the publisher in the real time auction basis
3. To Demonstrate about Ad Network and Ad Exchange
4. To identify how to use internet to perform everyday tasks
5. To Understand the concept about big data and its functions
1. To understand the customer’s path or journey, via various touchpoints and to reach their decision to purchase the goods / services / an item / product from you.
2. To Analyse the Old Customer Funnel from the New and seeing the advantages
3. Analyze and differentiate a Offline customer Journey with an Online Journey
4. To analyse the mapping Customer Profiling along with your Brand Customer Persona to know your customer better and talk to him accordingly
5. To Understand the concepts to enables to build new leads and then convert to New Customers, and then build
Internship is a professional learning experience that
offers meaningful, practical work related to a student’s
field of study or career interest. OCP Academy takes care
of it (T&C apply)**, An internship gives a student the
opportunity for career exploration and development, and
to learn new skills.
Digital Marketing Simulation is consistent with corporate learners’ growing interest in acquiring and developing such skills. Participants learn about organic (SEO) versus paid (CPC) internet traffic and how website visitors convert into leads and customers.
By enrolling in our digital marketing course with live projects, you will have the opportunity to apply theoretical concepts to real-life scenarios. This hands-on approach allows you to develop a deep understanding of various digital marketing strategies and techniques while honing your practical skills
Application Process
Fill up the application form
100% Live Learning
Start Any Day
Digital Marketing Associate Program
1 Real-world Projects from Industry Experts
2 Flexible Learning Program
3 Mentor Support
4 Career Services
