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Welcome to the Digital Marketing & Analytics with Simulation AI Program (DMASAIP)
The Digital Marketing & Analytics with Simulation AI Program by OCP Academy is a comprehensive, industry-aligned diploma designed to prepare learners for the future of marketing — where data, creativity, and artificial intelligence converge. This program empowers you with a strategic marketing mindset and a deep understanding of AI-driven digital marketing platforms that power business growth in today’s competitive landscape. Developed in collaboration with top academicians and AI industry experts — including pioneers using Gemini AI, ChatGPT, and Perplexity — the curriculum blends cutting-edge AI technology with real-world marketing applications. You’ll discover how AI tools can automate campaigns, analyze data, optimize ads, generate content, and personalize customer experiences — skills that leading global companies are actively seeking. The program covers a wide range of modules, including AI-powered SEO, predictive analytics, performance marketing, content strategy, social media marketing, paid advertising, and data-driven decision-making, giving you a complete understanding of modern marketing. Through real-world case studies, simulation labs, and hands-on projects, you’ll learn to apply AI tools to solve live marketing challenges — not just in theory, but in practice. Our faculty features industry leaders, AI specialists, and digital marketing veterans from organizations like Google, Apple, IBM, Dell, Reliance, Zycus, Cognizant, and successful startups. Their mentorship, combined with live classes and expert sessions, ensures you gain the confidence and competence to thrive in an AI-powered marketing world. The introductory module will familiarize you with the learning platform, AI-integrated tools, program structure, and support services, setting the stage for an immersive learning journey. By the end of the DMAS-AI Program, you’ll be ready to plan, execute, and optimize marketing campaigns using AI and analytics, positioning yourself as a future-ready digital marketing professional in the evolving tech-driven landscape.
AI-Powered Marketing Simulator
Experience marketing in an AI Simulation Lab — plan, execute, and optimize campaigns like pros using tools inspired by ChatGPT, Gemini & Perplexity.
Industry-Fit Program with AI Mastery
Go beyond theory — become AI-smart, job-ready, and future-proof with real client projects, analytics simulations, and AI-powered tools used by top marketers in 2025.
100% Live + Interactive Classes
Learn directly from AI-integrated industry mentors — every class blends human expertise with AI-powered insights, making you ready for the next era of digital marketing.
December 2025
April 2026
06 -09 Months + Preparatory Sessions
Rs. 55,999/- INR
All Inclusive
Online mode learning & practicing
- Key Program Highlights
Study Pedagogy
Price
One Time Payment
79,999/- 55,999/-
Interest Free EMI Plans
Faster payment with Credit Card, Debit Card, Net Banking
2) EMI options available from 3 Months to 12 Months
3 )No Credit Card required
Ready to Transform Your Career with AI-Driven Marketing? Let’s Talk!
“One Call Can Change Everything.”
Digital Marketing Tools Covered
DMASAIP Certificates
Sample Certificate – Digital Marketing & Analytics with Simulation AI Program (DMASAIP)
We are proud to present a sample certificate for the Digital Marketing & Analytics with Simulation AI Program (DMASAIP) — Specialized certification that blends digital marketing strategy, analytics, and artificial intelligence to shape the next generation of marketing professionals.
This certificate signifies the successful completion of an advanced learning journey designed to equip participants with real-world marketing intelligence, data-driven insights, and hands-on experience through AI-powered simulation tools.
It stands as a testament to your expertise in merging creativity with data, mastering performance analy
Ad On Certificates
Digital Achievement Badge – DMASAIP
Digital Marketing & Analytics with Simulation AI Program Badge
Upon successful completion of the Digital Marketing & Analytics with Simulation AI Program (DMASAIP) with a score of 80% or above, learners are awarded a verifiable digital badge issued by OCP Academy.
This badge is a mark of your achievement, showcasing your expertise in AI-powered marketing, data analytics, automation, and performance strategy. It validates your ability to apply AI tools like ChatGPT, Gemini, and Perplexity to real-world marketing challenges.
You can proudly share this badge on your LinkedIn profile, resume, email signature, or portfolio, demonstrating your proven skills and future-ready mindset to employers, clients, and industry peers.
Digital Marketing & Analytics with Simulation AI Program
Master the future of marketing with AI, data, and strategy. The Digital Marketing & Analytics with Simulation AI Program (DMASAI) by OCP Academy helps you build real-world expertise through AI-powered simulations and hands-on projects inspired by tools like ChatGPT, Gemini & Perplexity.
Designed for students, professionals, and entrepreneurs, this program blends analytics, creativity, and automation to make you AI-smart, industry-ready, and future-proof in today’s digital landscape, Learn. Analyze. Automate. Lead.
Through an immersive, simulation-based learning experience, you’ll gain expertise across the full digital ecosystem, including:
Designed for students, working professionals, entrepreneurs, and business owners, the DMSP program combines academic excellence, industry projects, and mentorship from top digital leaders to prepare you for tomorrow’s marketing challenges.
Become a strategist, innovator, and global marketer with OCP Academy — where knowledge meets impact.
Digital Marketing
Master end-to-end marketing channels and digital brand building.
Performance Marketing
Master ad optimization and boost ROI with hands-on, real-world tools.
Growth Marketing
Discover how data, creativity, and experimentation fuel business expansion.
Influncer Marketing
Brands collaborate with influencers who have an engaged audience to promote their products or services.
Business Statistics
Involves collecting, analyzing, interpreting, and presenting data for business operations and decision-making
Business Strategy
Long-term plan that helps an organization achieve goals, gain a competitive edge, and create value for stakeholders.
Automation in Marketing
Software and tools to automate repetitive marketing tasks, streamline campaigns, and engage customers efficiently.
Communication Skills
The ability to share ideas effectively through speaking, writing, visuals, and body language.
Marketing Analytics
Decode insights, interpret data, and make informed marketing decisions.
Artificial Intelligence
Perform tasks typically associated with human intelligence, like learning, reasoning, problem-solving, decision-making.
Emerging Technologies
(AR, VR, MR & XR) – Experience the future of immersive marketing and innovation-driven campaigns.
Soft Skills
Ability to share ideas clearly through speaking, writing, and visuals.
Foreign Languages
(French, German, Chinese, Japanese, Portuguese, Spanish) – Gain a global edge and enhance cross-cultural communication.
Digital Marketing Simulator
Benefits of Digital Marketing & Analytics With Simulation AI Program
1 Gain hands-on experience with advanced AI tools such as ChatGPT, Google Gemini, and Perplexity to design, automate, and optimize high-performing marketing campaigns.
2 Master data analytics and marketing automation by learning to interpret campaign data, consumer behavior, and key performance metrics to make smarter business decisions.
3 Work on live AI-driven simulations and projects that mirror real-world marketing challenges — from running ad campaigns to tracking ROI across multiple platforms.
4 Develop skills and earn certifications that open doors to global opportunities in marketing strategy, performance analytics, freelancing, and digital consultancy.
The program is structured into 3 progressive levels designed to take you from beginner to expert:
1 In the first level, you’ll build a strong foundation in digital marketing — SEO, social media, content, and paid ads — using AI-based optimization techniques.
2 In the second level, you’ll learn data-driven decision making, campaign tracking, A/B testing, and analytics using Google Analytics, Meta Ads Manager, and simulation tools.
3 The final level focuses on applying everything in a simulated AI environment where you’ll plan, execute, and analyze complete digital strategies for real brands.
40,000+ jobs are available globally in the field of digital marketing & analytics, growing at 28% YoY.
At OCP Academy, you’ll learn with industry mentors, AI experts, and digital strategists who bring real-world projects and case studies to your classroom.
Explore Mentorship
Mr. Bairapaga John, widely known as Digital John, is a digital marketing trainer with 5+ years of experience and a strong presence as a blogger and content creator. He has trained over 5,000 students, delivered 1,000+ sessions, and published 300+ videos to educate Telugu-speaking learners. Recognized with the Best Digital Marketing Blogger Award (2018) and the Vidya Ratna Award, he is committed to empowering aspiring marketers with practical, career-focused digital skills.
Chirag Dembla is an experienced E-Commerce Manager with a strong background in marketing, engineering, and both online and offline business operations. He has built and scaled his own e-commerce platforms independently, generating global sales across 15+ countries. Known for his strategic approach, continuous learning, and hands-on expertise in marketplace management, Chirag is committed to helping aspiring professionals excel in the digital commerce space. At OCP Academy, he brings practical insights and real-world experience to empower the next generation of e-commerce specialists.
Mrs. Debapriya Banerjee is a digital marketing specialist with 5+ years of experience and a strong editorial foundation from her role as Senior Sub-Editor at ABP Pvt. Ltd. She excels in Display Marketing and combines content expertise with practical, performance-focused strategies. At OCP Academy, she teaches in a clear and interactive style, helping learners master real-world digital advertising skills. She also works as a freelance marketer, supporting brands in building a stronger digital presence. Passionate about guiding students, professionals, and entrepreneurs, she contributes to OCP Academy’s mission of shaping job-ready digital talent across India.
Diptarup Chakraborti is a seasoned SaaS marketing leader with 20+ years of global experience across startups and large IT enterprises. With expertise in growth marketing, product marketing, and analyst relations, he has launched multiple SaaS products internationally and built high-performing marketing teams. A former Gartner analyst and ex-CMO at L&T-NxT, he now serves as Senior Vice President – Sales & Marketing at Qyrus, driving strategic marketing transformation and business growth.
Dr. Bratish Sarkar is a seasoned French language academic with a Master’s and Ph.D. in French Literature from BHU, Varanasi. A faculty member at Amity University, Lucknow since 2008, he also serves as the Secretary (North Zone) of the Indian Association of Teachers of French (IATF). With strong expertise in literature, communication, and research, he has contributed to several international publications. At OCP Academy, he supports the Foreign Business Language (French) program, helping learners build industry-ready language skills aligned with the academy’s vision of “Learning Today, Leading Tomorrow.”
Mr. Gowardhan Doddi is a Digital Marketing Specialist with 13+ years of experience in inbound marketing, email automation, content strategy, and community building. A Mechanical Engineer turned marketer, he scaled his diabetes blog to ₹50,000/month organically and now drives lead nurturing, influencer marketing, and growth initiatives for B2B brands. He is also a passionate mentor at OCP Academy.
Grandhi Ramesh,
An experienced professional with a strong background across Academia and Industry, specializing in Database Marketing, CRM, Operations, and Technology-driven consulting. Having worked with leading organizations such as ITC Infotech, End to End Marketing Solutions, GNFC Ltd., and Brighter India Foundation, brings expertise in marketing, presales, and web solutions. Passionate about training and emerging technologies, and currently associated with OCP Academy as a consultant, contributing to digital marketing content development and strategic program support.
Kshitij Gupta is an experienced Digital Marketing Mentor at OCP Academy with a strong background in performance marketing and brand growth. Having managed digital strategies for 30+ brands, he brings deep industry expertise and practical knowledge across major digital platforms.
With a results-driven approach and a passion for teaching, Kshitij simplifies complex marketing concepts and trains learners to apply them effectively in real-world scenarios. At OCP Academy, he is committed to developing job-ready digital marketers who are confident, skilled, and prepared to lead in today’s fast-evolving digital landscape.
Lavina Goyal is a postgraduate digital marketing professional and entrepreneur with 9 years of industry experience. She has trained learners across 50+ modules and worked with multiple companies, specializing in SEO, Social Media, Content Strategy, Paid Ads, and Analytics. As the founder of LGDM in Sudama Nagar, she empowers individuals and businesses with result-driven digital solutions. With a strong YouTube presence and a talent for simplifying complex concepts, Lavina delivers clear, practical learning. At OCP Academy, she is dedicated to mentoring learners into confident and job-ready digital marketing professionals.
Mrs. Manjiri Maslekar is the Founder of e-Xpression Training Academy and a seasoned soft skills and gender sensitisation expert with over 20 years of experience. An alumna of TISS Mumbai, she has worked across private, public, academic, and international institutions. Her expertise spans soft skills training, communication, theatre, voice modulation, media studies, and qualitative research. Passionate about personal and professional development, she empowers learners to build strong personalities, enhance communication, and achieve excellence in their careers.
Naveen is an experienced Digital Marketer and researcher with 8+ years of expertise in building high-performing digital strategies for startups and Fortune 500 brands. He has worked with leading companies like GroupM and Ola, and has managed global clients across the US, UK, ANZ, Middle East, and EU. Skilled in search, display, app marketing, and programmatic advertising, he also consults startups on digital ecosystem development and team training. Naveen holds a B.Tech in Computer Science, an MBA in Marketing, and an Executive Program in Business Analytics from IIM Calcutta. Currently pursuing a Ph.D. in Digital Marketing at VIT, he teaches App Marketing Strategies at OCP Academy, aligning industry standards with real-world applications for learners.
Nimit Khanna is a Digital Marketing professional with 8 years of experience and has trained over 1,000 learners, including marketers, business owners, and students. Recognized as a top-performing trainer, he brings hands-on, practical expertise from his work as a Digital Marketing Agency Owner. His training approach focuses on real-time execution, clarity of concepts, and consistent learner engagement.
Ms. Prachi Vagal is a digital marketing expert with 11 years of industry experience and a Master’s degree in Marketing Studies. She is the co-founder of a digital marketing agency, specializing in Digital Strategy and Social Media Marketing, and has worked with both national and international brands.
Passionate about modern marketing, she believes that “Real marketing does not feel like marketing.”
At OCP Academy, she contributes as a faculty member and has developed the course Brand Digital Presence & Optimization to help learners build strong digital identities.
Mr. Pradeep Kumar Mishra is a seasoned Digital Marketing trainer with 10+ years of professional and academic experience. He has trained over 35,000 learners and conducted more than 1,000 industry-focused workshops across leading institutions such as Chandigarh University, MUIT Online, Adda247, Testbook, Safalta, Pear Academy, and more. Holding an MBA and M.Tech, along with certifications from Google, Microsoft, Twitter, YouTube, and Accenture, he brings strong technical expertise and real-world insights into every session. Known for his practical, industry-oriented teaching approach, Mr. Mishra continues to mentor aspiring professionals and help them build successful careers in digital marketing.
Reetu Bhatia is an experienced marketing professional with two decades of expertise across brand management, media planning, team leadership, and event execution. With six years of specialization in digital marketing, she excels in social media management, Google Ads, paid media, website optimization, and lead generation for both B2B and B2C sectors. She brings a structured, strategic, and result-driven approach to every project.
About DMASAIP
1 Gain hands-on experience with advanced AI tools such as ChatGPT, Google Gemini, and Perplexity to design, automate, and optimize high-performing marketing campaigns.
2 Master data analytics and marketing automation by learning to interpret campaign data, consumer behavior, and key performance metrics to make smarter business decisions.
3 Work on live AI-driven simulations and projects that mirror real-world marketing challenges — from running ad campaigns to tracking ROI across multiple platforms.
4 Develop skills and earn certifications that open doors to global opportunities in marketing strategy, performance analytics, freelancing, and digital consultancy.
The program is structured into 3 progressive levels designed to take you from beginner to expert:
1 In the first level, you’ll build a strong foundation in digital marketing — SEO, social media, content, and paid ads — using AI-based optimization techniques.
2 In the second level, you’ll learn data-driven decision making, campaign tracking, A/B testing, and analytics using Google Analytics, Meta Ads Manager, and simulation tools.
3 The final level focuses on applying everything in a simulated AI environment where you’ll plan, execute, and analyze complete digital strategies for real brands.
40,000+ jobs are available globally in the field of digital marketing & analytics, growing at 28% YoY.
At OCP Academy, you’ll learn with industry mentors, AI experts, and digital strategists who bring real-world projects and case studies to your classroom.
What else do we offer ?
Real-world Projects from Industry Experts
Apply theoretical knowledge to real-world situations.
Decision-Making Skills
Get help in developing your own custom learning plan tailored to fit your busy life. Learning at your own pace and reaching target goals on the schedule that fits your life.
Mentor Support
Our Industry expert mentors guide learners and are dedicated to clearing doubts. Mentoring sessions to motivate and keep the learners on track.
Career Service
After learning get access to resume support, portfolio making and LinkedIn profile optimization which will help you to advance your career and showcase your skills.
PURPOSE OF THIS PROGRAMME
This online program — Digital Marketing & Analytics with Simulation AI Program — is designed for aspiring marketers, consultants, business leaders, and entrepreneurs who want to master AI-driven marketing strategies. Focused on analytics, automation, and real-world simulations, this program empowers you to optimize campaigns, enhance ROI, and stay ahead in the AI-powered digital era.
1 Aspiring marketers or fresh graduates who want to kickstart their career in digital marketing with a strong foundation in analytics, strategy, and AI-driven tools.
2 Mid-level marketing and sales professionals aiming to upgrade their skills by mastering integrated AI-powered marketing strategies that improve conversions and ROI.
3 Marketing consultants and freelancers looking to gain expertise in data analytics, performance marketing, and AI automation to deliver smarter results for their clients.
4 Entrepreneurs and business owners seeking to scale their brand visibility and performance using digital marketing, analytics, and simulation-based decision-making.
5 Students and professionals preparing for global opportunities who want to master internationally recognized digital marketing practices with an AI and analytics edge.
6 Individuals who want to strengthen their communication, creativity, and strategic thinking alongside learning next-generation digital tools like ChatGPT, Gemini, and Perplexity.
OCP Academy Ecosystem
Learn Real Employable Skills
Learning high impact industrial skills would increase your chance to attract top companies.
Project-Based Active Learning
Learn by doing with real-world projects and hands-on exercises crafted by industry experts leads to real skills mastery .
Self Paced Learning
Self-paced learning, helps professionals and full-time students to learn at own custom learning plan to fit your busy life.
Practice on simulations
Practice makes you perfect, rigorous practice after learning would sharpen your skills and easy way of learning.
One-On-One Mentor Session
Learning is never easy until and unless you get your doubts solved. We have industry experts coach to solve your doubt in real-time.
Eligibility Criteria
Eligibility Criteria
- Working professionals from marketing, sales, or related domains who wish to upgrade their skills in AI-driven digital marketing and analytics.
- Working women or housewives looking to restart or advance their careers through flexible, simulation-based digital learning.
- Business owners, entrepreneurs, and freelancers aiming to scale their ventures using AI-powered marketing strategies and data insights.
- Students and recent graduates who want to build a strong foundation in digital marketing, analytics, and artificial intelligence to become job-ready.
Eligibility
- Students from any stream aspiring to build a career in digital marketing.
- Working professionals looking to upskill and move into managerial or marketing roles with digital expertise.
- Business owners and entrepreneurs aiming to grow their brand and boost sales through digital strategies.
- Working women and homemakers eager to restart their careers or explore flexible digital marketing roles.
- Anyone passionate about mastering AI-powered digital marketing and analytics.
Instructions & Documents to apply
1 Learn from global experts through live seminars, real case studies, interactive simulations, and self-paced video sessions — designed to give you the power of hands-on learning guided by top industry mentors.
2 Work on live, industry-based projects that mirror real business challenges and help you apply strategic thinking from day one.
3 With companies across the globe seeking skilled digital marketers, this program prepares you to meet industry demand with advanced marketing and analytical expertise.
4 Experience a perfect blend of academic depth and real-world application — from marketing research and analytics to campaign creation and execution.
5 Build your personal brand and career confidence with professional development sessions focused on communication, presentation, and leadership skills.
6 Learn directly from digital marketing specialists, global faculty, and top industry leaders who will mentor you throughout your journey.
7 Participate in portfolio-building workshops, resume enhancement sessions, and placement preparation programs to make you job-ready from day one.
8 This certification program offers a blended learning experience with live classes, self-paced modules, hands-on projects, and virtual labs.
9 Gain in-depth mastery of Marketing Fundamentals, Digital Strategy, Marketing Analytics, and core channels like SEO, SEM, Content, Social Media, and Email Marketing.
10 Get a global edge with an optional international language add-on, enhancing your communication skills and employability across borders.
Application Process
Fill up the application form
100% Live Learning
Start Any Day
Soft Skills
Foreign Language
Information About the Program
1 Learn directly from global mentors and industry leaders through live seminars, interactive simulations, case studies, projects, and self-paced video sessions.
2 Gain hands-on experience with real-time industry-based projects and analytics-driven marketing campaigns.
3 Designed to make you industry-ready, this program builds expertise in the most in-demand areas of digital marketing, analytics, and AI tools.
4 Combines academic depth, applied research, and real-world exposure through projects, case discussions, and simulation exercises.
5 Includes exclusive soft skills and communication training to enhance your professional confidence and career readiness.
6 Learn under the mentorship of certified digital marketing experts, data analysts, and AI professionals from top industries.
7 Develop a professional portfolio and receive end-to-end placement assistance, including interview and resume-building sessions.
8 Experience a flexible learning model with live virtual classrooms, AI simulation labs, and self-paced online modules.
9 Master core areas such as Marketing Fundamentals, Marketing Analytics, SEO, SEM, Email Marketing, Content Strategy, and AI-based campaign optimization.
10 Get access to an optional International Language Certification to strengthen your global career opportunities.
Industry Insights
1 The demand for AI-driven Digital Marketing professionals has surged by over 60% in the past year, as companies shift towards data-led and automated marketing solutions.
2 Over 40,000+ digital marketing and analytics roles are currently open in India, with the industry projected to grow at 27% year-on-year through 2026.
3 AI tools like ChatGPT, Gemini, and Perplexity are transforming campaign management, customer insights, and personalization — making AI proficiency a must-have skill.
4 Modern marketers need a 360° understanding of strategy, automation, and analytics to stay competitive in a rapidly evolving digital-first economy.
The common Digital Marketing Pathway
- Content Creator
- Content Strategist
- Creative Assistant
- Social Media Coordinator
- Social Media Strategist
- SEO Specialist
- SEO Strategist
- Email Marketing Specialist
- SEM Specialist
Entry Level
- Marketing Data Analyst
- Community Manager
- Content Marketing Manager
- Conversion Rate Optimizer
- Inbound Marketing Manager
- Analytics Manager
Mid Level
- Digital Brand Manager
- Creative Director
- Digital Marketing Manager
- SEO/Marketing Manager
- Social Media Marketing Expert
- Chief Marketing Officer
- AVP Marketing
- Head of Marketing
Advanced Level
Learning Outcomes
1 Understand how AI, data analytics, and automation are transforming modern marketing, sales, and customer experience in real-world business ecosystems.
2 Gain hands-on experience in creating, managing, and optimizing digital campaigns using tools like Google Ads, Meta Ads, ChatGPT, and Gemini for marketing strategy.
3 Develop the ability to analyze digital data, interpret consumer insights, and apply predictive analytics for better decision-making and ROI improvement.
4 Learn to design and execute AI-powered marketing strategies that integrate SEO, SEM, content, and social media for measurable results.
5 Build expertise in using marketing automation platforms and CRM tools to personalize campaigns and enhance customer engagement.
6 Strengthen critical thinking, ethical reasoning, and strategic adaptability to thrive in an evolving, AI-driven global market.
7 Create a professional digital portfolio showcasing simulation-based projects, campaigns, and real-time analytical insights.
Frequently Asked Questions
Modules of DMSP
1. Understanding the basic concept of marketing 4p’s, B2B & B2C
2. Understanding the Marketing channel & evolution
3. Analyzing the difference between digital marketing & marketing
4. Remembering Digital & its Funnel
5. Applying digital marketing funnel & strategy
6. Applying Matrix & acquire customer
1. Understanding the basic concept of marketing 4p’s, B2B & B2C
2. Understanding the Marketing channel & evolution
3. Analyzing the difference between digital marketing & marketing
4. Remembering Digital & its Funnel
5. Applying digital marketing funnel & strategy
6. Applying Matrix & acquire customer
1. To understand the Basics of Social Media Marketing and key components of Social Media Marketing.
2. To understand how social media works, why it is important and how to create a content plan.
3. Analysis of the Importance of various social media channels. How to leverage each one of them individually to integrate with a bigger marketing plan.
4. To Understand the fundamentals of social media listening and reputation management
5. Applying the concept of how to run ads on social media, understand the social media Analytics and how the numbers are measured, what are the most important metrics and how can the metrics be used to improve campaigns and Marketing.
1. Apply display advertising to support brand awareness and it also helps to increase the purchase intention of consumers.
2.Understanding Google’s display campaigns,it allows advertisers to target their ads to audiences and placements that are most likely to drive conversions for their business.
3.To create campaigns through Google Display Network and will also be able to compare and analyze the campaigns.
4.To classify different types of affiliate and will be able to select the affiliate program and can perform as a marketer.
5.Evaluating the Multi-Channel Funnels reports answer these questions and others by showing how your marketing channels ( i.e. sources of traffic to your website work together to create sales and conversions ) .
1.To introduce app marketing eco-system and understand traffic
strategies for an app
2.To understand app advertising on Facebook and Google
3.To learn key performance indicators of app marketing campaign
4.To introduce app analytics tools
1.To understand of Content Marketing
2.To Discuss the Ecosystem of Content Marketing
3.Demonstrate the Tools & Framework used in Content Marketing
4.Evaluating Content Marketing.
5.Dramatize the role of Content Marketing in Digital Marketing
1. To understand the basics of email marketing and key components of
email marketing.
2. To comprehend what an email list is, why it is important, and how to
build an email list.
3. Analyze the importance of segmentation and how to segment an
email list based on transactions and behaviors.
4. To understand the Email Automation and Drip Campaigns.5.
Demonstrate how to evaluate Email Analytics, what the most essential
metrics are, and how to utilize the analytics to enhance campaigns and
marketing.
5. Demonstrate how to evaluate Email Analytics, what the most
essential metrics are, and how to utilize the analytics to enhance
campaigns and marketing.
1.Understand the fundamentals of SEO and apply them in industryspecific simulations.
2.Apply the techniques to ensure that a website appears on the first
page of search engine results pages by satisfying all of the search
engine’s standards.
3.Apply the backlinking technique to increase a website’s domain
authority on search engines
4.Analyze the data to assess how effectively their SEO strategies are
working and what areas should be improved.
5.To comprehend the functioning and evolution of search engines and
how to make the best use of them
6. To optimize an app and successfully launch it on all the 3 app
download platforms including Apple, Google, and Windows.
1. To Understand the different sections of a digital marketing plan.
2. To Explore how to leverage keywords and search engine marketing in
your ad campaigns
3. To Develop a sample pay per click (PPC) ad campaign that aligns with
your marketing goals
4. To Analyze a landing page and identify successful and unsuccessful
elements
5. To Recognize how to apply calls-to-action to increase customer
conversion
6. To understand the tactics of customer conversion and retention to
add to your digital marketing plan
1. To Understanding the concepts of AdTech and MarTech
2. To Analyses the process for purchasing ads
3. To Understand the concepts of Evolution of AdTech EcoSystem
4. To Applying the concept of marketing technology and analytics tool.
5. To Understand the concepts of Marketing Stack and identifying the target audience
1. Understanding the basic concept of a Digital Product and the key phases
2. Understanding the importance of User Experience and Design & Basic Usability Testing Know-How
3. Understanding of websites and Applications for your digital Product
4. Concept of Implementing Teams while creating your project team
5. Differentiate between Project Manager and Product Manager
6. Learn by studying examples
1. To understand the E-commerce Concept
2. To develop and manage E-commerce Store
3. To Understand the Right Product to sell online through electronic portals
4. To identify the right platform for e-commerce operation
5. To have deep understanding of the different markets places available in online environment
6. To understand the key steps involved in Online order Fulfilment
7. To Understand the B2B and B2C Approach for Ecommerce
8. To Understand the role of shipping partners in E-commerce
9. To choose and learn the right Packaging for your product
1. To Understand the concept to increase efficiency
2. Transparency for both the advertiser and the publisher in the real time auction basis
3. To Demonstrate about Ad Network and Ad Exchange
4. To identify how to use internet to perform everyday tasks
5. To Understand the concept about big data and its functions
1. To understand the customer’s path or journey, via various touchpoints and to reach their decision to purchase the goods / services / an item / product from you.
2. To Analyse the Old Customer Funnel from the New and seeing the advantages
3. Analyze and differentiate a Offline customer Journey with an Online Journey
4. To analyse the mapping Customer Profiling along with your Brand Customer Persona to know your customer better and talk to him accordingly
5. To Understand the concepts to enables to build new leads and then convert to New Customers, and then build
Internship is a professional learning experience that
offers meaningful, practical work related to a student’s
field of study or career interest. OCP Academy takes care
of it (T&C apply)**, An internship gives a student the
opportunity for career exploration and development, and
to learn new skills.
Digital Marketing Simulation is consistent with corporate learners’ growing interest in acquiring and developing such skills. Participants learn about organic (SEO) versus paid (CPC) internet traffic and how website visitors convert into leads and customers.
By enrolling in our digital marketing course with live projects, you will have the opportunity to apply theoretical concepts to real-life scenarios. This hands-on approach allows you to develop a deep understanding of various digital marketing strategies and techniques while honing your practical skills
Digital Marketing Strategies Program
1 Real-world Projects from Industry Experts
2 Flexible Learning Program
3 Mentor Support
4 Career Services
