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Course Content
Video Lessons Types
Multiple video sources
0/146
Interactive Mentor-Led Learning | Doubt Solving & Hands-On Practice Session
0/3
Experience, Stories, Tips – Tricks & Practical Advice
0/3
DMASAIP

Objective: 

Think about everything you do on the internet on behalf of your business. This includes:

  • Your website; desktop/laptop and mobile versions
  • Mobile Application

When people search for you online, they will want to learn who, what, where, when, and why:

Who: Who are you? What’s your name? What brought you to where you are today? What is your story? Who works for you? Are you franchise or family-owned?
What: What does your business do? What solutions do you offer? Do you provide a service or a product?
Where: Where you are located? Do you have more than one location? What’s the address? Are you primarily online-based or located in a geographic area?
When: When are you open? Are you closed on holiday? Are you available 24/7, or are you seasonal?
Why: Why do you do what you do? Why is it important to you? Why does it matter to your audience?

You will be covering the following sessions in this module:

  1. What is a digital product
  2. Importance of user experience and design
  3. Talk about websites and apps
  4. Team and roles helping build a successful digital brand
  5. Role of a product owner
  6. Examples, Stories & Conclusions

Reference Website Links

Reference Books Links

Exercise Files
Module Overview Module 10 – Brand Digital Presence & Optimization Subject Code 21DMS010 Faculty NAME Mrs. Prachi Vagal.pdf
Size: 1.01 MB
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