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Unit 02 (Successful Websites)

Course Content
Video Lessons Types
Multiple video sources
0/146
Chapter 1 – Digital Marketing Foundations Overview Of DMF
00:49
Unit 01 (Technical Term)
13:01
Unit 02 (Successful Websites)
00:49
Tools Learning
00:00
Assignment 01
Chapter 01 Quiz: Digital Marketing Foundations (Overview of DMF)
00:00:00
Facts (Amazon vs Google: Battle of Tech Giants) Part 01
03:27
Chapter 2 – Web Design Web Design, Brand Digital Presence & Optimization
02:10
Unit 01 (Website Design Principles)
00:49
Unit 02 (Page Elements)
00:49
Unit 03 (Landing Page)
00:49
Tools Learning
00:49
Assignment 02
Chapter 02 Quiz: Web Design
00:00:00
Facts (Amazon vs Google: Clash of Titans) Part 02
03:42
Chapter 3 – Analytics
01:28
Unit 01 (How Analytics Works)
00:49
Unit 02 (Metrics)
00:49
Unit 03 (Key Performance Indicators)
00:49
Unit 04 (Making Better Decisions With Analytics)
00:49
Unit 05 (Attribution)
00:49
Tools Learning
00:49
Concept Overview
00:49
Assignment 03
Case Study 01
Chapter 03 Quiz: Analytics
00:00:00
Facts (Luxottica: The Father of Eyewear Brands – Ray-Ban, Armani & More)
03:42
Chapter 4 – On-Site SEO
03:46
Unit 01 (Maximizing Relevance)
00:49
Unit 02 (Choosing Keyword)
00:49
Unit 03 (Creating High-Quality Webpages)
00:49
Unit 04 (Other SEO Considerations)
00:49
Unit 05 (Local Search Ranking)
00:49
Unit 06 (Search Engine Past and Future)
00:49
Assignment 04
Case Study 02
Chapter 04 Quiz: On Page SEO
00:00:00
Facts (Luxottica: The Father of Eyewear Brands – Ray-Ban, Armani & More)
03:42
Chapter 5 – Off-Site SEO
02:33
Unit 01 (Links)
00:49
Unit 02 (Popularity Metrics)
00:49
Unit 03 (Link Building)
00:49
Unit 04 (Content Marketing)
00:49
Tools Learning
00:49
Concept Overview
00:49
Assignment 05
Chapter 05 Quiz: Off Page SEO
00:00:00
Facts (Natraj & Apsara Pencils: Interesting Facts)
03:42
Chapter 06 – Paid Search Marketing
02:10
Unit 01 (Paid Search Advertising)
00:49
Unit 02 (Choosing Search Targets)
00:49
Unit 03 (Writing Ad Copy)
00:49
Unit 04 (Buying Ad Space)
00:49
Unit 05 (Analyzing Results)
00:49
Unit 06 (Google Ads Account Structure)
00:49
Tools Learning
00:49
Concept Overview
00:49
Assignment 06
Case Study 03
Chapter 06 Quiz: Paid Search Marketing
00:00:00
Facts (ThumsUp vs Pepsi vs Coca-Cola: Competitive Insights & Interesting Facts)
11:41
Chapter 07 – Online Display Advertising
01:06
Unit 01 (Understanding Display Networks)
00:49
Unit 02 (Targeting the right audience)
00:49
Unit 03 (Banner Ad Design & Optimization)
00:49
Unit 04 (Retargeting)
00:49
Unit 05 (Consistent Messaging)
00:49
Tools Learning
00:49
Knowledge Learning
00:49
Concept Overview
00:49
Assignment 07
Case Study 04
Chapter 07 Quiz: Online Display Advertising
00:00:00
Facts (Cadbury Dairy Milk: Interesting Case Study)
11:41
Chapter 08 – Online Display Advertising
01:47
Unit 01 (Email List Capture)
00:49
Unit 02 (Email Content)
00:49
Unit 03 (Measuring Success)
00:49
Unit 04 (Avoiding Spam Filter)
00:49
Unit 05 (Customer Relationship Management)
00:49
Tools Learning
00:49
Concept Overview
00:49
Knowledge Learning
00:49
Assignment 08
Case Study 05
Chapter 08 Quiz: Email Marketing
00:00:00
Facts (How Instagram Was Born & How It Impacts Mental Health – A Deep Case Study)
14:40
Chapter 09 – Social Media (One)
01:15
Unit 01 (Social Media Activities)
00:49
Unit 02 (Social Media Plan)
00:49
Unit 03 (Choosing Social Media Platform)
00:49
Unit 04 (Creating Content)
00:49
Unit 05 (Distribute & Promote)
00:49
Unit 06 (Measuring Success)
00:49
Tools Learning
00:49
Concept Overview
00:49
Knowledge Learning
00:49
Assignment 09
Case Study 06
Chapter 09 Quiz: Social Media (One)
00:00:00
Facts (Why India Uses +91 & How to Identify a 10-Digit Mobile Number)
03:59
Chapter 10 – Social Media (Two)
26:48
Unit 01 (Facebook)
00:49
Unit 02 (Twitter)
00:49
Unit 03 (Pinterest)
00:49
Unit 04 (YouTube)
00:49
Unit 05 (LinkedIn)
00:49
Unit 06 (Instagram)
00:49
Unit 07 (Snapchat)
00:49
Unit 08 (TikTok)
00:49
Tools Learning
00:49
Concept Overview
00:49
Knowledge Learning
00:49
Assignment 10
Case Study 07
Chapter 10 Quiz: Social Media (Two)
00:00:00
Facts (IndiGo Airlines: The Best & Cheapest Flight in India – Fun Facts)
04:22
Chapter 11 – Online Reputation Management
01:55
Unit 01 (Monitoring Brands)
00:49
Unit 02 (Responding To Negative Content)
00:49
Unit 03 (Creating Positive Content)
00:49
Tools Learning
00:49
Concept Overview
00:49
Knowledge Learning
00:49
Assignment 11
Case Study 08
Chapter 11 Quiz: Online Reputation Management (ORM)
00:00:00
Facts (🇮🇳 History & Present of the Tricolor Indian Flag | Happy Independence Day)
03:17
Chapter 12 – Mobile Apps Marketing
02:40
Unit 01 (Mobile VS Desktop)
00:49
Unit 02 (Mobile Optimization)
00:49
Tools Learning
00:49
Concept Overview
00:49
Knowledge Learning
00:49
Assignment 12
Case Study 09
Chapter 12 Quiz: Mobile Apps Marketing
00:00:00
Chapter 13 – Digital Strategy
09:57
Unit 01 (Applying the Framework)
00:49
Unit 02 (Channel Cost Effective)
00:49
Unit 03 (Resource Allocation)
00:49
Unit 04 (Example Implementation)
00:49
Concept Overview
00:49
Assignment 13
Case Study 10
Chapter 13 Quiz: Digital Strategy
00:00:00
Interactive Mentor-Led Learning | Doubt Solving & Hands-On Practice Session
0/3
Mentor & Mentee Session by Dr. Pranjal
01:00:00
Doubt-Clearing Sessions
01:26:51
Practical Classes
01:28:10
Experience, Stories, Tips – Tricks & Practical Advice
0/3
Experience Story Telling
Tips
Tricks & Techniques
Final Projects
0/2
Final Project 001
Final Project 002
Simulator
0/1
Digital Marketing Simulator (Simbound): Learn by Doing, Not Just Reading
00:00
Interview
0/1
Interview Preparation by OCP Academy in Association with Flowmingo
00:00
Webinar
0/11
Meta Ads for Lead Generation – Proven Indian Market Strategies
01:15:51
How to Rank #1 on Google | SEO Secrets for Beginners (Free Webinar)
01:07:13
How AI Is Changing, AI Agents, ChatGpt, Automations | Free AI Digital Marketing Class
01:13:58
Master Class On Understanding the Meta Ads ecosystem: Facebook, Instagram, and beyond By OCP Academy
01:37:55
Concept of Domain Hosting and How to create a landing page
01:27:11
Social Media Overview | Basics, Platforms & Strategies | OCP Academy
01:34:23
OCP Academy Workshop On The Art of Questioning by ‪@Bizcoachneha‬ On Mastering Communication
01:29:03
Master Class On Digital Marketing AI Career in Digital Marketing, With Pranjal Singh By OCP Academy
01:25:20
Digital Marketing Strategy (AI) Workshop Day 01 By ‪@directorpranjal‬ With OCP Academy #ocpacademy
03:23:00
Digital Marketing Strategy (AI) Workshop Day 02 By @directorpranjal With OCP Academy #ocpacademy
02:50:39
Digital Marketing Strategy (AI) Workshop Day 03 By @directorpranjal With OCP Academy #ocpacademy
03:00:29
Video Conferences Lessons Types
Live Class
0/3
Demo Zoom Meeting
00:00
Live Classes with Google Meet
00:00
Live Classes with Google Classroom
00:00
DMASAIP

Unit 02: Successful Websites

A practical guide to what makes a website succeed using the Traffic–Conversion–Revenue framework. Learners map traffic sources (direct, unpaid/paid referrals, organic/paid search, email), identify primary and secondary conversions by site type, and optimize on-site elements that drive actions (clear information layout, strong on‑site search, trust signals, streamlined checkout, stored profiles). The unit then applies revenue maximization tactics such as cross‑sell/upsell, personalized recommendations, and reviews, using Amazon‑style examples to connect strategy to measurable outcomes.

Exercise Files
Reference-Notes-Session-4-Understanding-the-Digital-Consumer-Ms.-Lavina-Module-1-The-Path-to-Digital-Journey-Subject-Code-21DMS001-Faculty-Name-Ms.-Lavina-Goyal (1).pdf
Size: 864.05 KB
Reference-Notes-Session-5-Digital-Marketing-Channels-Ms.-Lavina-Module-1-The-Path-to-Digital-Journey-Subject-Code-21DMS001 (1).pdf
Size: 405.60 KB
Reference-Notes-Session-6-Digital-Marketing-Metrics-Ms.-Lavina-Module-1-The-Path-to-Digital-Journey-Subject-Code-21DMS001.pdf
Size: 399.08 KB
Session-3-How-is-Digital-Marketing-Different-from-Marketing-Module-1-The-Path-to-Digital-Journey-Subject-Code-21DMS001-Faculty-Name-Ms.-Lavina-Goyal.pdf
Size: 772.11 KB
Session-5-Digital-Marketing-Channels-Ms.-Lavina-Module-1-The-Path-to-Digital-Journey-Subject-Code-21DMS001.pdf
Size: 653.92 KB
Session-6-Digital-Marketing-Metrics-Ms.-Lavina-Module-1-The-Path-to-Digital-Journey-Subject-Code-21DMS001.pdf
Size: 707.01 KB
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