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What are the benefits of mobile app marketing for marketing campaigns and customer engagement?
Mobile app marketing entails developing marketing campaigns that communicate with your users at every stage of their life cycle, from the moment they first download your app to the point when they become a regular user and brand advocate who makes numerous in-app purchases.
The secret to successful mobile app marketing is to engage in effective marketing activities that attract new users, improve retention, and reduce churn rates. Mobile marketing includes any marketing activity that takes place on a mobile device, such as responsive web design and A/B testing on mobile checkout pages, as well as mobile-only display ads and email marketing.
A mobile app marketing campaign involves communicating with consumers at every stage of their relationship with your app: from download to when they become regular users and brand advocates who make a lot of purchases within the app.
The marketing activities and strategies used at each stage are what distinguishes the mobile app marketing funnel from the traditional sales/marketing funnel.
● Awareness
● Consideration
● Conversion
● Customer Relationship
● Retention
Let’s take a look at the three stages of the mobile app marketing funnel: awareness, conversion, and retention. It’s all too easy to get caught up in the vanity metric trap. If “monthly app downloads” is your primary metric, you’re missing the mark. Long before you launch any marketing campaign, the success of your mobile app marketing is determined. The questions you and your team ask each other determine this.
The era is dynamically evolving, and we want you to be ready to move with it.
OCP Academy is bringing you the best Mobile App marketing course. It is the most effective app promotion and monetization strategy to grow a business and make it as profitable.
You’ll learn-
● Basics of app marketing
● Traffic strategies for mobile app: App store optimization, Push notification and In-app-notifications
● Advertising on Facebook, Google, Snapchat and Twitter
● KPIs for app advertising
● App analytics tools overview
We'll introduce an app marketing eco-system and understand traffic strategies for an app, If you want to understand app advertising on Facebook, learn Google's key performance indicators of an app marketing campaign, and app analytics tools. Then, do not spend your time in leisure. Subscribe to the course, now!
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