AI-Powered Social Media Marketing Course

Offered by OCP Academy

Course Description

The AI-Powered Social Media Marketing Course by OCP Academy is designed for the new digital world where artificial intelligence empowers every creator, entrepreneur, and marketer.

Social Media today is an ecosystem built on:

1. Human connection, and

2. User-generated content — the true hallmark of Web 2.0.

Unlike traditional “old media,” where content was controlled by editors, today’s platforms are open, fast, data-driven, and creator-led. In this dynamic environment, AI transforms how we plan, create, publish, and measure content.

In this module, Prof. Karan Bhatia walks you through the evolution of social media and how to leverage AI to drive visibility, growth, and business impact.

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Key Learning Points

✔ Top-Down Approach

Build strategy before execution. Learn how leaders think first, create later.

✔ Strategy vs Execution

Develop the mindset of a strategist and the skills of a creator — supported by AI tools.

✔ Types of Social Media Platforms

Understand the unique role, audience, and strengths of each platform.

✔ Importance of Data & Metrics

Learn how data drives decisions, optimizations, and profitable growth.

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Course Outcomes

By the end of this course, learners will be able to:

✨ Create AI-enhanced social media strategies for business growth
✨ Use AI tools for content creation, scheduling, and campaign analysis
✨ Build platform-specific content for Instagram, Facebook, LinkedIn, YouTube, and more
✨ Track data, metrics, KPIs, and derive insights for better ROI
✨ Design social media calendars, funnels, and content systems
✨ Build a strong online brand presence using AI-driven creativity

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Course Format

🎥 Video Lectures – Easy-to-understand lessons by expert faculty
🧪 Practical Exercises & Hands-on Projects – Build real campaigns and content
💻 Interactive Coding/Tool-Based Sessions – AI tools, automation, analytics
💬 Live Discussions & Q&A Sessions – Clarify concepts directly with mentors
👥 Community Forum Access – Peer collaboration, support, and networking

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Who Should Enroll

This program is ideal for:

• Working Professionals wanting career growth in digital marketing

• Entrepreneurs & Business Owners aiming to grow their brand online

• Students preparing for digital careers

• Homemakers looking to start freelancing or content-based work

• Freelancers & Creators who want to scale using AI

• Anyone who wants to master modern social media with AI

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Practical Experience You Will Gain

🔥 Build real social media strategies for brands
🔥 Create content using top AI tools (chatbots, editors, automation systems)
🔥 Run experimental campaigns and measure performance
🔥 Solve live case studies from real businesses
🔥 Build a personal digital portfolio to showcase your work
🔥 Learn platforms inside-out (Instagram, Facebook, YouTube, LinkedIn, Pinterest, etc.)

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Objective & Module Mapping

(Based on Entrepreneurship, Soft Skills & Employability)

1. Entrepreneurship Skills

• Digital brand building

• Content systems for business growth

• Customer acquisition through social media

• Funnel building using AI

• Monetization strategies (ads, organic, influencer collabs)

• Personal branding for founders

Mapped Modules:
AI Tools in Social Media • Platform Mastery • Content Creation • Analytics & Insights • Growth Strategy

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2. Soft Skills Development

• Communication for online audiences

• Storytelling, scripting & narrative creation

• Presentation skills for video content

• Creative thinking & problem-solving

• Writing skills for digital platforms

Mapped Modules:
Content Writing • Storytelling • Video Communication • Personal Branding • Scripts & Copywriting

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3. Employability Skills

• Portfolio Development

• Job-ready social media project completion

• Understanding KPIs, business metrics & reporting

• Client communication & campaign management

• Freelancing fundamentals

Mapped Modules:
Campaign Execution • Data Analytics • Social Media Calendars • Reporting & Optimization • Client Handling