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WELCOME TO THE DIGITAL MARKETING INTEGRATED SIMULATION & CERTIFICATION PROGRAM (DMISCP)
We are thrilled to welcome you to the Digital Marketing Integrated Simulation & Certification Program (DMISCP). This program is designed to provide you with a comprehensive understanding of digital marketing through an integrated simulator approach, helping you gain practical skills alongside theoretical knowledge. The objective of this program is to equip you with a holistic marketing vision and a deep understanding of essential digital marketing platforms. The curriculum has been developed in collaboration with leading academics and industry professionals from renowned companies such as Google, Apple, Xerox, Dell, IBM, Zycus, Reliance, Cognizant, and several successful startup founders. This ensures a perfect blend of academic rigor and real-world application. This introductory module is aimed at familiarizing you with the learning platform, our teaching philosophy, the student success services we offer, and an overview of the syllabus for the upcoming months. It is crucial that you go through this information carefully to fully benefit from the program and make your learning journey smooth and productive. By the end of this program, you will be well-prepared to understand, strategize, and implement digital marketing campaigns effectively in today’s dynamic digital era.
The #1 Best Comprehensive Digital Marketing Program
This program is designed to forge industry-ready professionals. Learners will emerge with a powerful combination of marketing theory, data-driven strategic skills, and real-world practical experience, preparing them for a successful career.
Real-Time Marketing Simulator
Learn by doing through live simulation activities that mirror real marketing challenges and help you apply concepts practically.
Mentorship from Industry Experts
Learn from professionals with global brand experience who bring real marketing insights to your classroom.
Fully Live Learning Experience
No pre-recorded videos! Every session is live, interactive, and designed to help you engage, ask questions, and apply strategies instantly.
December 2025
April 2026
06 Months + Preparatory Sessions
Rs. 35,999/- INR
All Inclusive
Online mode learning & practicing
Digital Marketing Strategies Program
1 Real-world Projects from Industry Experts
2 Flexible Learning Program
3 Mentor Support
4 Career Services
Contact Us
Study Pedagogy
Your Takeaways, After Completing This Course
1 Master the ability to plan, execute, and optimize digital marketing campaigns using data insights and real-world strategies.
2 Build a strong professional portfolio with simulation-based projects that demonstrate your expertise to employers and clients.
3 Strengthen your strategic, analytical, and communication skills to become an industry-ready digital marketing professional.
DIGITAL MARKETING INTEGRATED SIMULATION & CERTIFICATION PROGRAM
Digital Marketing Simulator
What Is Digital Marketing Simulation?
Digital Marketing Simulation is an online course with certification that immerses learners in real-world marketing scenarios. By navigating practical challenges and making strategic decisions, participants gain hands-on experience, sharpen critical thinking, and build the skills needed to succeed in today’s digital marketing landscape.
Practical Application
Translate theoretical knowledge into real-world digital marketing scenarios.
Strategic Decision
Strengthen your ability to make informed marketing decisions with confidence skills.
Hands-On Skill Development
Acquire practical experience in a safe, controlled Risk-Free environment.
Deepened Understanding
Gain a clearer, practical grasp of key digital marketing concepts and strategies.
Explore Mentorship
Mr. Bairapaga John, widely known as Digital John, is a digital marketing trainer with 5+ years of experience and a strong presence as a blogger and content creator. He has trained over 5,000 students, delivered 1,000+ sessions, and published 300+ videos to educate Telugu-speaking learners. Recognized with the Best Digital Marketing Blogger Award (2018) and the Vidya Ratna Award, he is committed to empowering aspiring marketers with practical, career-focused digital skills.
Chirag Dembla is an experienced E-Commerce Manager with a strong background in marketing, engineering, and both online and offline business operations. He has built and scaled his own e-commerce platforms independently, generating global sales across 15+ countries. Known for his strategic approach, continuous learning, and hands-on expertise in marketplace management, Chirag is committed to helping aspiring professionals excel in the digital commerce space. At OCP Academy, he brings practical insights and real-world experience to empower the next generation of e-commerce specialists.
Mrs. Debapriya Banerjee is a digital marketing specialist with 5+ years of experience and a strong editorial foundation from her role as Senior Sub-Editor at ABP Pvt. Ltd. She excels in Display Marketing and combines content expertise with practical, performance-focused strategies. At OCP Academy, she teaches in a clear and interactive style, helping learners master real-world digital advertising skills. She also works as a freelance marketer, supporting brands in building a stronger digital presence. Passionate about guiding students, professionals, and entrepreneurs, she contributes to OCP Academy’s mission of shaping job-ready digital talent across India.
Diptarup Chakraborti is a seasoned SaaS marketing leader with 20+ years of global experience across startups and large IT enterprises. With expertise in growth marketing, product marketing, and analyst relations, he has launched multiple SaaS products internationally and built high-performing marketing teams. A former Gartner analyst and ex-CMO at L&T-NxT, he now serves as Senior Vice President – Sales & Marketing at Qyrus, driving strategic marketing transformation and business growth.
Dr. Bratish Sarkar is a seasoned French language academic with a Master’s and Ph.D. in French Literature from BHU, Varanasi. A faculty member at Amity University, Lucknow since 2008, he also serves as the Secretary (North Zone) of the Indian Association of Teachers of French (IATF). With strong expertise in literature, communication, and research, he has contributed to several international publications. At OCP Academy, he supports the Foreign Business Language (French) program, helping learners build industry-ready language skills aligned with the academy’s vision of “Learning Today, Leading Tomorrow.”
Mr. Gowardhan Doddi is a Digital Marketing Specialist with 13+ years of experience in inbound marketing, email automation, content strategy, and community building. A Mechanical Engineer turned marketer, he scaled his diabetes blog to ₹50,000/month organically and now drives lead nurturing, influencer marketing, and growth initiatives for B2B brands. He is also a passionate mentor at OCP Academy.
Grandhi Ramesh,
An experienced professional with a strong background across Academia and Industry, specializing in Database Marketing, CRM, Operations, and Technology-driven consulting. Having worked with leading organizations such as ITC Infotech, End to End Marketing Solutions, GNFC Ltd., and Brighter India Foundation, brings expertise in marketing, presales, and web solutions. Passionate about training and emerging technologies, and currently associated with OCP Academy as a consultant, contributing to digital marketing content development and strategic program support.
Kshitij Gupta is an experienced Digital Marketing Mentor at OCP Academy with a strong background in performance marketing and brand growth. Having managed digital strategies for 30+ brands, he brings deep industry expertise and practical knowledge across major digital platforms.
With a results-driven approach and a passion for teaching, Kshitij simplifies complex marketing concepts and trains learners to apply them effectively in real-world scenarios. At OCP Academy, he is committed to developing job-ready digital marketers who are confident, skilled, and prepared to lead in today’s fast-evolving digital landscape.
Lavina Goyal is a postgraduate digital marketing professional and entrepreneur with 9 years of industry experience. She has trained learners across 50+ modules and worked with multiple companies, specializing in SEO, Social Media, Content Strategy, Paid Ads, and Analytics. As the founder of LGDM in Sudama Nagar, she empowers individuals and businesses with result-driven digital solutions. With a strong YouTube presence and a talent for simplifying complex concepts, Lavina delivers clear, practical learning. At OCP Academy, she is dedicated to mentoring learners into confident and job-ready digital marketing professionals.
Mrs. Manjiri Maslekar is the Founder of e-Xpression Training Academy and a seasoned soft skills and gender sensitisation expert with over 20 years of experience. An alumna of TISS Mumbai, she has worked across private, public, academic, and international institutions. Her expertise spans soft skills training, communication, theatre, voice modulation, media studies, and qualitative research. Passionate about personal and professional development, she empowers learners to build strong personalities, enhance communication, and achieve excellence in their careers.
Naveen is an experienced Digital Marketer and researcher with 8+ years of expertise in building high-performing digital strategies for startups and Fortune 500 brands. He has worked with leading companies like GroupM and Ola, and has managed global clients across the US, UK, ANZ, Middle East, and EU. Skilled in search, display, app marketing, and programmatic advertising, he also consults startups on digital ecosystem development and team training. Naveen holds a B.Tech in Computer Science, an MBA in Marketing, and an Executive Program in Business Analytics from IIM Calcutta. Currently pursuing a Ph.D. in Digital Marketing at VIT, he teaches App Marketing Strategies at OCP Academy, aligning industry standards with real-world applications for learners.
Nimit Khanna is a Digital Marketing professional with 8 years of experience and has trained over 1,000 learners, including marketers, business owners, and students. Recognized as a top-performing trainer, he brings hands-on, practical expertise from his work as a Digital Marketing Agency Owner. His training approach focuses on real-time execution, clarity of concepts, and consistent learner engagement.
Ms. Prachi Vagal is a digital marketing expert with 11 years of industry experience and a Master’s degree in Marketing Studies. She is the co-founder of a digital marketing agency, specializing in Digital Strategy and Social Media Marketing, and has worked with both national and international brands.
Passionate about modern marketing, she believes that “Real marketing does not feel like marketing.”
At OCP Academy, she contributes as a faculty member and has developed the course Brand Digital Presence & Optimization to help learners build strong digital identities.
Mr. Pradeep Kumar Mishra is a seasoned Digital Marketing trainer with 10+ years of professional and academic experience. He has trained over 35,000 learners and conducted more than 1,000 industry-focused workshops across leading institutions such as Chandigarh University, MUIT Online, Adda247, Testbook, Safalta, Pear Academy, and more. Holding an MBA and M.Tech, along with certifications from Google, Microsoft, Twitter, YouTube, and Accenture, he brings strong technical expertise and real-world insights into every session. Known for his practical, industry-oriented teaching approach, Mr. Mishra continues to mentor aspiring professionals and help them build successful careers in digital marketing.
Reetu Bhatia is an experienced marketing professional with two decades of expertise across brand management, media planning, team leadership, and event execution. With six years of specialization in digital marketing, she excels in social media management, Google Ads, paid media, website optimization, and lead generation for both B2B and B2C sectors. She brings a structured, strategic, and result-driven approach to every project.
Benefits of DMISCP
1 Master end-to-end digital marketing skills through an immersive, simulation-based learning experience.
2 Gain practical exposure to performance marketing, analytics, and strategy implementation in real business scenarios.
3 Build confidence to design, manage, and optimize campaigns that deliver measurable impact across digital channels.
4 Elevate your professional profile with industry-recognized certification, live mentorship, and placement-focused guidance.
Price
One Time Payment
39,999/- 35,999/-
Interest Free EMI Plans
Faster payment with Credit Card, Debit Card, Net Banking
1) EMI starts @ Rs. 8667/ Month
2) EMI options available upto 3 Months
3)No Credit Card required
4)Credit Card, We can give you a 10% discount on a one-time payment
What else do we offer ?
Hands-on Digital Marketing Experience
Step beyond theory and learn by doing. Through our integrated marketing simulator, you’ll work on real-world business scenarios, campaign strategies, and data-driven challenges — just like a digital marketing professional in action.
Learn Smart Decision-Making with AI Insights
Master the art of making marketing decisions backed by analytics and AI tools. You’ll gain the confidence to design and optimize campaigns that deliver measurable results across platforms like X, Google, Meta, Pinterest, LinkedIn, snapchat and Quora
1-on-1 Mentor Support That Keeps You Growing
Our mentors aren’t just instructors — they’re industry practitioners from top companies who guide you personally, clear doubts, and help you stay on track. Expect constructive feedback, motivation, and direction throughout your learning journey.
Career Growth, Portfolio, and Placement Assistance
From polishing your resume and optimizing your LinkedIn profile to building a strong digital marketing portfolio — we ensure you’re fully job-ready. You’ll also get placement guidance and interview preparation for top roles in the industry.
Ready to Take Your First Step in Digital Marketing? Let’s Talk!
“Skill Up. Stand Out.”
Combine Four of the Most Influential Learning Resources — All in One Program
Experience the future of marketing education with a power-packed blend of industry tools, live projects, real-time simulations, and mentorship from experts. Get hands-on exposure to tools used by top marketers and practice campaign management inside a simulated environment — where you’ll control a virtual budget of ₹80+ lakh ($100,000+) to sharpen your PPC, performance, and analytics skills. It’s not just a classroom — it’s your digital marketing playground, where every click, bid, and strategy you execute brings you one step closer to becoming an industry-ready marketing professional.
Best-selling Courseware
“Best digital marketing textbook that I have found in 15 years for my students to use to learn easily all about practical business-focused digital marketing best practice…”
– Simon, Massey University
First-in-the-world Simulation
“I have had multiple students contact me post-graduation to tell me that the Mimic Simulation was a key factor in them getting a job. It gave them a conversation that few other students could have….”
– Gregory, Loyola University
Digital Marketing Tools Covered
Skills Your Students Will Gain
This turn-key digital marketing bundle provides students with the opportunities and resources to succeed in a competitive job market
- Targeting and Segmentation
- Email Marketing
- Reputation Management
- Strategic Keyword Research
- Search Engine Optimization
- Mobile Marketing
- Conversion Design Principles
- Search Engine Marketing
- Digital Strategy
- Budget Management
- Online Advertising
- Social Media Marketing
- Web Design
- Campaign Metric Analysis
- Paid Ad Strategy
13+ CHAPTERS
199+ VIDEOS
500+ Hours
LIFETIME ACCESS
Eligibility Criteria
For Whom
- Working Professionals — Upskill or transition into managerial & marketing roles with hands-on digital and analytics training.
- Business Owners & Entrepreneurs — Learn performance marketing and growth strategies to boost online visibility, leads, and sales.
- Working Women & Homemakers — Flexible, career-friendly learning to restart careers, freelance, or build online businesses from home.
- Students & Fresh Graduates — Gain industry-ready skills, simulation experience, and a portfolio that stands out in placements.
Eligibility
- Students who have completed Class 10 or above
- Open for all streams (Arts, Commerce, Science)
- Ideal for beginners interested in Digital Marketing.
- No prior technical or marketing background required
- Age 15+ can apply
- Suitable for college students, job seekers, and housewives
- Basic understanding of computers and internet preferred
- Working professionals looking to upgrade their skills can apply
- Should be able to attend online/offline classes regularly
- Good communication skills will be an added advantage
- Passion for learning and creativity in digital platform
Instructions & Documents to apply
1 Latest passport-size photograph (formal background preferred)
2 Government-issued Photo ID (Aadhaar Card, PAN Card, Passport, Voter ID, or Driving License)
3 10th Standard Marksheet & Passing Certificate
4 12th Standard / Diploma Marksheet & Passing Certificate
5 Graduation Marksheet & Certificate (if completed)
6 Post-Graduation Marksheet & Certificate (if applicable)
7 Employment details (if currently working) – include company name, designation, and employment type (Full-time, Part-time, Freelance, or Contract)
8 Business details (if self-employed) – include business name, nature of business, and years of operation
9 Ensure all documents are clear, scanned, and in PDF/JPEG format before uploading
10 Incomplete or unclear submissions may delay your admission process
Application Process
Fill up the application form
100% Live Learning
Start Any Day
Certificates
Sample Certificate – Digital Marketing Integrated Simulation & Certification Program (DMISCP)
We are proud to present a Sample Certificate for the Digital Marketing Integrated Simulation & Certification Program (DMISCP) — a symbol of professional excellence and achievement in the digital era.
This prestigious certification signifies the successful completion of a comprehensive, simulation-driven program that blends strategic marketing concepts, AI-powered analytics, and real-world campaign execution. It reflects your ability to think critically, apply advanced digital tools, and build performance-driven marketing strategies that deliver measurable results.
Holding this certificate demonstrates your commitment to continuous learning, your mastery of digital marketing fundamentals, and your readiness to thrive in today’s fast-evolving digital ecosystem. It stands as a powerful testament to your hard work, innovation, and career advancement in the world of marketing and technology.
Digital Marketing Simulation Expert Badge
Digital Marketing Integrated Simulation & Certification Program (DMISCP) Achievement Badge
Learners who successfully complete the Digital Marketing Integrated Simulation & Certification Program (DMISCP) with 80% or above earn the Digital Marketing Simulation Expert Badge from OCP Academy.
This badge validates your expertise in leveraging real-world digital marketing simulations, mastering tools like Google Ads, Meta Business Suite, and Analytics, and developing a strategic mindset across SEO, SEM, social media, email, and content marketing.
It’s more than just a certification — it’s proof of your hands-on experience, strategic thinking, and data-driven decision-making in digital marketing.
You can proudly showcase this badge on your LinkedIn profile, résumé, or professional portfolio to highlight your simulation-based learning and digital leadership skills — setting you apart in today’s fast-evolving marketing world.
About DMISCP
The Digital Marketing Integrated Simulation & Certification Program (DMISCP) is an industry-driven, performance-oriented program that empowers learners to master modern marketing tools, real-world strategies, and AI-integrated simulations — preparing them to lead and excel in today’s fast-paced digital world.
The Digital Marketing Integrated Simulation & Certification Program (DMISCP) is structured into three progressive levels designed to build your expertise step-by-step.
1 Level 1: Build a strong foundation in digital marketing fundamentals — including SEO, social media, email, and search marketing. Learn how each channel works together to drive real business results.
2 Level 2: Discover industry opportunities in one of the fastest-growing career fields with over 30,000+ digital marketing jobs available in India and a 25% annual growth rate. Understand how to align your skills with market demand and employer expectations.
3 Level 3: Advance your skills in marketing analytics, paid ads, and campaign optimization. Learn to create and manage data-driven strategies that deliver measurable success across all marketing platforms.
Key Features of the Program
1 Case Studies from Top Global Brands: Learn digital marketing strategies directly from successful campaigns created by industry leaders and Harvard Business Publishing. Understand how theory turns into real-world business results.
2 Hands-On Campaign Experience: Run live-like ad campaigns on Google Ads, Meta (Facebook & Instagram), and more using the Mimic Pro Simulation Tool. Build your practical marketing skills in a fully simulated, risk-free environment.
3 Mentorship from Industry Experts: Get guided by leading digital marketers, academicians, and business strategists who bring real market experience to every session — helping you learn the ‘why’ behind every marketing move.
4 Industry-Recognized Certification: Earn a globally valued Digital Marketing Integrated Simulation & Certification credential that validates your expertise and enhances your employability across agencies, startups, and global companies.
Why Choose the Digital Marketing Integrated Simulation & Certification Program (DMISCP)?
The DMISCP program empowers learners to transform their marketing knowledge into real-world expertise. Through a perfect blend of theory, simulation, and live projects, you’ll gain the confidence to design, execute, and analyze digital marketing campaigns across diverse industries. The program helps you master data-driven decision-making, sharpen your strategic thinking, and effectively communicate marketing insights to clients, employers, and teams.
DMISCP goes beyond classroom learning — it bridges the gap between academic concepts and real-world marketing execution, ensuring you are job-ready, industry-ready, and future-ready from day one.
156 Resources Included
• 25 pre-recorded video sessions from industry experts with quizzes
• Email Marketing module included
• Chapter presentations for both instructors and students
• Auto-graded quizzes for each chapter
• Optional quiz review slide decks
• Lesson plans with engagement tips (online-friendly)
• Case studies with detailed teaching notes
• Real-world assignment sets (instructor and student versions)
• Skill-building projects with guided formats
• Sample academic calendars showing simulation integration
• Sample syllabus with structure and benefits
• Video-based case study for applied learning
• Midterm exam sample with answer key
• Industry-approved certification exam
Additional Inclusions
• AI-integrated marketing tools walkthroughs
• Simulation-based campaign practice (e.g., Mimic Pro)
• Downloadable templates for planning and reporting
• Community support or peer learning forums
• Live mentorship and doubt-clearing sessions
• Placement readiness toolkit (resume, interview prep, LinkedIn)
PURPOSE OF THIS PROGRAMME
This comprehensive program is designed for anyone eager to advance their career or business in the digital world. Whether you’re a student, early-stage professional, mid- to senior-level manager, freelancer, business owner, or entrepreneur — the DMISCP will empower you to master data-driven, analytics-based digital marketing strategies.
With its simulation-based learning approach and real-world case studies, the program prepares you to boost marketing performance, enhance campaign ROI, and confidently lead growth initiatives in today’s competitive digital landscape.
1 Are you a student, working professional, or entrepreneur aiming to build a strong foundation in digital marketing through hands-on learning and real-world simulations?
2 Do you want to enhance your marketing, business, or freelancing career by mastering data-driven strategies and performance marketing tools?
3 Are you looking to future-proof your skills with exposure to AI, automation, and emerging technologies like AR, VR, and XR?
4 Do you wish to improve your communication, analytical, and strategic thinking abilities to stand out in the competitive digital ecosystem?
5 Are you ready to learn from industry experts and gain certification that makes you job-ready from day one?
6 Do you aspire to transition into leadership or managerial roles where digital strategy, analytics, and marketing automation drive business growth?
OCP Academy Ecosystem
Learn Real Employable Skills
Learning high impact industrial skills would increase your chance to attract top companies.
Project-Based Active Learning
Learn by doing with real-world projects and hands-on exercises crafted by industry experts leads to real skills mastery .
Self Paced Learning
Self-paced learning, helps professionals and full-time students to learn at own custom learning plan to fit your busy life.
Practice on simulations
Practice makes you perfect, rigorous practice after learning would sharpen your skills and easy way of learning.
One-On-One Mentor Session
Learning is never easy until and unless you get your doubts solved. We have industry experts coach to solve your doubt in real-time.
Information About the Program
1 Learn directly from top instructors and global industry leaders through live masterclasses, case studies, projects, simulations, mentorship sessions, and self-paced learning videos.
2 Work on real-world, industry-based projects that help you apply digital marketing concepts in practical business scenarios.
3 Equip yourself with the in-demand digital marketing skills that companies across multiple industries are actively hiring for.
4 Experience a perfect blend of academic excellence and real-world exposure through interactive case studies, assignments, and live project work.
5 Build your professional personality with soft skills, business communication, and career development training designed to boost your employability.
6 Learn under the mentorship of digital marketing experts, global faculty, and senior professionals from leading organizations.
7 Strengthen your career profile with portfolio-building sessions and placement readiness training to help you stand out in the job market.
8 Experience a blended learning format that includes self-paced videos, live virtual classrooms, hands-on projects, and simulation-based practice.
9 Master essential topics such as Marketing Fundamentals, Marketing Mix Design, Campaign Planning, and Marketing Analytics — along with deep expertise in SEO, SEM, Social Media, and Email Marketing.
10 Gain an edge with an optional International Language Add-on Course, helping you enhance your global communication and career prospects.
Industry Insights
1 The demand for skilled Digital Marketing professionals has surged by over 48% in the past year, reflecting the industry’s rapid digital transformation.
2 With more than 30,000+ active job openings and an annual growth rate of 25%, the digital marketing field offers immense career opportunities across industries.
3 A successful digital marketer today must develop a 360° understanding of all major digital channels and strategies that drive measurable business growth.
The common Digital Marketing Pathway
- Content Creator
- Content Strategist
- Creative Assistant
- Social Media Coordinator
- Social Media Strategist
- SEO Specialist
- SEO Strategist
- Email Marketing Specialist
- SEM Specialist
Entry Level
- Marketing Data Analyst
- Community Manager
- Content Marketing Manager
- Conversion Rate Optimizer
- Inbound Marketing Manager
- Analytics Manager
Mid Level
- Digital Brand Manager
- Creative Director
- Digital Marketing Manager
- SEO/Marketing Manager
- Social Media Marketing Expert
- Chief Marketing Officer
- AVP Marketing
- Head of Marketing
Advanced Level
Learning Outcomes
1 Explore how marketing, operations, and human resources interact in real-time delivery.
2 Demonstrate cognitive understanding of the abilities needed to perform online research and market research, as well as discover, evaluate, and choose digital market prospects.
3 Applying applicable marketing theories and frameworks, explaining emerging trends in digital marketing, and critically evaluating the usage of digital marketing technologies.
4 Investigate and assess difficulties related to adjusting to globalized marketplaces that are continually evolving and becoming more interconnected.
5 Interpret the traditional marketing mix in light of a rapidly evolving and broadening the spectrum of digital strategies and approaches.
6 Recognize the value of conversion and collaborate with digital relationship marketing.
7 Analyze ethical and cross-cultural challenges in globalized digital commerce.
Frequently Asked Questions
Modules of DMSP
1. Understanding the basic concept of marketing 4p’s, B2B & B2C
2. Understanding the Marketing channel & evolution
3. Analyzing the difference between digital marketing & marketing
4. Remembering Digital & its Funnel
5. Applying digital marketing funnel & strategy
6. Applying Matrix & acquire customer
1. Understanding the basic concept of marketing 4p’s, B2B & B2C
2. Understanding the Marketing channel & evolution
3. Analyzing the difference between digital marketing & marketing
4. Remembering Digital & its Funnel
5. Applying digital marketing funnel & strategy
6. Applying Matrix & acquire customer
1. To understand the Basics of Social Media Marketing and key components of Social Media Marketing.
2. To understand how social media works, why it is important and how to create a content plan.
3. Analysis of the Importance of various social media channels. How to leverage each one of them individually to integrate with a bigger marketing plan.
4. To Understand the fundamentals of social media listening and reputation management
5. Applying the concept of how to run ads on social media, understand the social media Analytics and how the numbers are measured, what are the most important metrics and how can the metrics be used to improve campaigns and Marketing.
1. Apply display advertising to support brand awareness and it also helps to increase the purchase intention of consumers.
2.Understanding Google’s display campaigns,it allows advertisers to target their ads to audiences and placements that are most likely to drive conversions for their business.
3.To create campaigns through Google Display Network and will also be able to compare and analyze the campaigns.
4.To classify different types of affiliate and will be able to select the affiliate program and can perform as a marketer.
5.Evaluating the Multi-Channel Funnels reports answer these questions and others by showing how your marketing channels ( i.e. sources of traffic to your website work together to create sales and conversions ) .
1.To introduce app marketing eco-system and understand traffic
strategies for an app
2.To understand app advertising on Facebook and Google
3.To learn key performance indicators of app marketing campaign
4.To introduce app analytics tools
1.To understand of Content Marketing
2.To Discuss the Ecosystem of Content Marketing
3.Demonstrate the Tools & Framework used in Content Marketing
4.Evaluating Content Marketing.
5.Dramatize the role of Content Marketing in Digital Marketing
1. To understand the basics of email marketing and key components of
email marketing.
2. To comprehend what an email list is, why it is important, and how to
build an email list.
3. Analyze the importance of segmentation and how to segment an
email list based on transactions and behaviors.
4. To understand the Email Automation and Drip Campaigns.5.
Demonstrate how to evaluate Email Analytics, what the most essential
metrics are, and how to utilize the analytics to enhance campaigns and
marketing.
5. Demonstrate how to evaluate Email Analytics, what the most
essential metrics are, and how to utilize the analytics to enhance
campaigns and marketing.
1.Understand the fundamentals of SEO and apply them in industryspecific simulations.
2.Apply the techniques to ensure that a website appears on the first
page of search engine results pages by satisfying all of the search
engine’s standards.
3.Apply the backlinking technique to increase a website’s domain
authority on search engines
4.Analyze the data to assess how effectively their SEO strategies are
working and what areas should be improved.
5.To comprehend the functioning and evolution of search engines and
how to make the best use of them
6. To optimize an app and successfully launch it on all the 3 app
download platforms including Apple, Google, and Windows.
1. To Understand the different sections of a digital marketing plan.
2. To Explore how to leverage keywords and search engine marketing in
your ad campaigns
3. To Develop a sample pay per click (PPC) ad campaign that aligns with
your marketing goals
4. To Analyze a landing page and identify successful and unsuccessful
elements
5. To Recognize how to apply calls-to-action to increase customer
conversion
6. To understand the tactics of customer conversion and retention to
add to your digital marketing plan
1. To Understanding the concepts of AdTech and MarTech
2. To Analyses the process for purchasing ads
3. To Understand the concepts of Evolution of AdTech EcoSystem
4. To Applying the concept of marketing technology and analytics tool.
5. To Understand the concepts of Marketing Stack and identifying the target audience
1. Understanding the basic concept of a Digital Product and the key phases
2. Understanding the importance of User Experience and Design & Basic Usability Testing Know-How
3. Understanding of websites and Applications for your digital Product
4. Concept of Implementing Teams while creating your project team
5. Differentiate between Project Manager and Product Manager
6. Learn by studying examples
1. To understand the E-commerce Concept
2. To develop and manage E-commerce Store
3. To Understand the Right Product to sell online through electronic portals
4. To identify the right platform for e-commerce operation
5. To have deep understanding of the different markets places available in online environment
6. To understand the key steps involved in Online order Fulfilment
7. To Understand the B2B and B2C Approach for Ecommerce
8. To Understand the role of shipping partners in E-commerce
9. To choose and learn the right Packaging for your product
1. To Understand the concept to increase efficiency
2. Transparency for both the advertiser and the publisher in the real time auction basis
3. To Demonstrate about Ad Network and Ad Exchange
4. To identify how to use internet to perform everyday tasks
5. To Understand the concept about big data and its functions
1. To understand the customer’s path or journey, via various touchpoints and to reach their decision to purchase the goods / services / an item / product from you.
2. To Analyse the Old Customer Funnel from the New and seeing the advantages
3. Analyze and differentiate a Offline customer Journey with an Online Journey
4. To analyse the mapping Customer Profiling along with your Brand Customer Persona to know your customer better and talk to him accordingly
5. To Understand the concepts to enables to build new leads and then convert to New Customers, and then build
Internship is a professional learning experience that
offers meaningful, practical work related to a student’s
field of study or career interest. OCP Academy takes care
of it (T&C apply)**, An internship gives a student the
opportunity for career exploration and development, and
to learn new skills.
Digital Marketing Simulation is consistent with corporate learners’ growing interest in acquiring and developing such skills. Participants learn about organic (SEO) versus paid (CPC) internet traffic and how website visitors convert into leads and customers.
By enrolling in our digital marketing course with live projects, you will have the opportunity to apply theoretical concepts to real-life scenarios. This hands-on approach allows you to develop a deep understanding of various digital marketing strategies and techniques while honing your practical skills
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Are You One Skill Away from a Promotion – and Is It the One OCP Academy Teaches?
Facebook Twitter LinkedIn Pinterest Telegram WhatsApp Print Email Introduction: The Modern Challenge of Career Growth In today’s India, the professional landscape is a whirlwind of