Description

Welcome to the Digital Marketing & Analytics with Simulation AI Program (DMASAIP)

The Digital Marketing & Analytics with Simulation AI Program by OCP Academy is a comprehensive, industry-aligned diploma designed to prepare learners for the future of marketing — where data, creativity, and artificial intelligence converge. This program empowers you with a strategic marketing mindset and a deep understanding of AI-driven digital marketing platforms that power business growth in today’s competitive landscape. Developed in collaboration with top academicians and AI industry experts — including pioneers using Gemini AI, ChatGPT, and Perplexity — the curriculum blends cutting-edge AI technology with real-world marketing applications. You’ll discover how AI tools can automate campaigns, analyze data, optimize ads, generate content, and personalize customer experiences — skills that leading global companies are actively seeking. The program covers a wide range of modules, including AI-powered SEO, predictive analytics, performance marketing, content strategy, social media marketing, paid advertising, and data-driven decision-making, giving you a complete understanding of modern marketing. Through real-world case studies, simulation labs, and hands-on projects, you’ll learn to apply AI tools to solve live marketing challenges — not just in theory, but in practice. Our faculty features industry leaders, AI specialists, and digital marketing veterans from organizations like Google, Apple, IBM, Dell, Reliance, Zycus, Cognizant, and successful startups. Their mentorship, combined with live classes and expert sessions, ensures you gain the confidence and competence to thrive in an AI-powered marketing world. The introductory module will familiarize you with the learning platform, AI-integrated tools, program structure, and support services, setting the stage for an immersive learning journey. By the end of the DMAS-AI Program, you’ll be ready to plan, execute, and optimize marketing campaigns using AI and analytics, positioning yourself as a future-ready digital marketing professional in the evolving tech-driven landscape.