Earners of the Digital Marketing Professional Certificate can implement an omni-channel marketing plan, leverage marketing analytics, and create and utilize a social media strategy. They are data-driven customer-centric marketing professionals able to improve customer retention. Earners are able to use new techniques in digital market research, including regression analysis, conjoint analysis, and social media analysis.

The objective of this program is to provide you with an integrated simulator marketing vision and a broad understanding of essential digital marketing platforms. This curriculum was created in collaboration with premier academics and industry professionals from some of the most well-known digital businesses, including Google, Apple, Xerox, Dell, IBM, Zycus, Reliance, Cognizant Founders of Several Successful Startups & many more. It combines academic rigour with professional application to help you grasp marketing in the digital era. This introductory module aims to familiarise you with the learning platform, our philosophy, the student success services we provide, and the future months’ syllabus. It is critical that you go through these facts thoroughly.