Subject Code: Subject Code: 21DMS014

Course Description: 

• 1. Introduction of Emerging Technologies in Digital Marketing
• 2. Importance of Marketing Trends in a digital environment
• 3. Focusing on programmatic marketing
• 4. Using IoT for Business
• 5. Role of IoT in Social Media Platforms
• 6. Role of Chatbots

Course Objectives:

• 1. Students will learn to increase efficiency and transparency for both the advertiser and the publisher on a real-time auction basis.
• 2. Students will learn about Ad networks and Ad Exchange
• 3. Students will learn how to use the internet to perform everyday tasks
• 4. Students will learn about big data and its functions

Course Outcome:

On the completion of this course, the students will be able to

• 1. Students will be able to create more brand awareness through highly efficient CPMs (cost per thousand impressions).
• 2. Students will be able to optimize the exact best targeting in media buying
• 3. Students will learn how to reduce ad fraud through machine learning that helps identify fraudulent clicks
• 4. Students will be able to analyze the data collected through IoT and organize them properly

Module Mapping:

• 1. Soft skill – Students will understand/realize the importance of IoT or the Internet of Things is one of the hottest areas growing on the internet.  Scanning QR codes from the phone to make payments from your bank account? You name it, and IoT is there for you.
• 2. Employability skills – Students will understand their areas of strengths and areas of improvement in order to present themselves through CV, GD, and social professional platforms.
• 3. Entrepreneur – Technology has transformed marketing by making campaigns more personalized and immersive for people and creating ecosystems that are more integrated and targeted for marketers. And it’s not just the interface between brands and people that have been transformed.

(Note: It implies that after learning this, students will be able to see how it may benefit them in terms of employability, soft skills, and entrepreneurship.)

Tools Covered