Subject Code: Subject Code: 22SS201 

Course Description:

• Introduction of Soft skills & need for digital marketing students
• Importance and need for a professional appearance
• Skills of Group discussion
• Appearing for an interview
• How to present your skills through a CV
• How to present yourself on Social media for professional growth

Course Objectives:

• To make the students aware of the need for the Soft skill subject in the digital marketing area.
• To acquaint the students with the importance of professional grooming
• To evaluate the importance of the significance of resume building.
• To acquaint the student’s importance of Group discussion for the professional growth
• To define and analyze the importance of usage of social platforms for the professional growth

Course Outcome:

On the completion of this course, the students will be able to

• Students will respect and value the Soft Skills subject by applying the skills.
• Students will apply important elements of professional grooming.
• Students will analyze and understand the concepts of different formats of resumes used.
• Students will understand the importance of written communication and they will apply the professional presentation on the social platform.

Module Mapping:

• Soft skill – Students will understand/realize the importance of professional grooming and the need for various components of soft skills over technical skills in the industry in the range of self-confidence, self-esteem, leadership skills, group dynamics, and so on.
• Employability skills – Students will understand their areas of strengths and areas of improvement in order to present themselves through CV, GD, and social professional platforms.
• Entrepreneur – Students will understand their areas of strengths and areas of improvement in order to start their own ventures or work as a freelancer. The Soft skills sessions will help students in bringing self-awareness about their personalities.

(Note: It implies that after learning this, students will be able to see how it may benefit them in terms of employability, soft skills, and entrepreneurship.)

Pedagogy for Course Delivery:

Communicative, interactive Lectures, participatory sessions including demonstration, discussion, role-play, and conversation, 

Text Reading:

• 7 Habits of highly effective people, Stephen Covey
• Great Work, Great Career, S.Covey, and Jennifer Colosimo
• D’Aversa, O. (2017). The Résumé Writing Kit (1st ed.).
• McGrimmon, L. (2017). The Résumé Writing Guide (1st ed.).
• M, Sarada. (2017). The Complete Guide to Résumé Writing (1st ed.)
• Hamadeh, S., & Oldman, M. (1995). Student Access Guide the Internship Bible (1st
• ed.). New York: Random House.
• Poore, C. (2001). Building your career portfolio (1st ed.). Clifton Park, NY:
• Thomson/Delmar Learning.
• Kramer, E. (2012). 101 successful networking strategies (1st ed.). Boston, MA: Course Technology Cengage Learning.

References :

Retrieved from https://www.thebalance.com/what-is-an-internship-1986729

• Runyan, A. (2017). How and Why You Need To Make a Professional Portfolio.
• Classy Career Girl. Retrieved from http://www.classycareergirl.com/2013/02/how-and-why-youneed-to-make-a-career-portfolio/
• Retrieved from http://www.businessinsider.in/11-Tips-For-Getting-The-Most-Out-Of-JobFairs/articleshow/31553536.cms
• Follow These Tips to Create a Professional Resume. (2017). The Balance.
• Retrieved from https://www.thebalance.com/how-to-create-a-professional-resume-2063237
• Types of Resumes | CAREERwise Education. (2017). Careerwise.mnscu.edu.
• Retrieved from https://www.careerwise.mnscu.edu/jobs/resumecharts.html
• Stumped on how to write a cover letter that will catch an employer’s
• attention? Get ideas from this sample cover letter. (2017). Monster Career
• Advice. Retrieved from https://www.monster.com/career-advice/article/sample-cover-letter
• https://resumegenius.com/blog/resume-help/resume-tips
• https://in.indeed.com/career-advice/career-development/group-discussion-tips