WORK EXPERIENCE
Search Engine Optimization
Optimizing website content to improve organic search rankings on search engines like Google.This includes on-page and off-page SEO strategies to increase visibility and drive traffic.
Pay - per click advertising
Managing paid ad campaign on platforms like Google Ads and Social Media,where advertisers pay each time ad is clicked . Focus on keyword research, bid strategies and ad optimization.
Social Media Marketing
Developing and executing marketing strategies on social media platforms ( e.g Facebook, Instagram, LinkedIn) to build brand awareness,engage with customers and drive conversions
Email Marketing
Creating and Sending email campaigns to targeted audience,aiming to nurture leads, promote products,or share important updates. Includes list management, segmentation,and A/B testing.
Content Marketing
Developing valuable, relevant,and consistent content ( blogs,videos, infographics) to attract and retain a clearly defined audience and ultimately drive profitable customer action.
Affiliate Marketing
Partnering with other websites or influencers to promote your product or service in exchange for a commission on sales generated through affiliate links.
Influencer Marketing
Collaboration with influencers to promote your brand to their audience, leveraging their credibility and social following to reach a broader or niche market.
Mobile Marketing
Reaching audience via mobile devices through SMS ,apps, or mobile - optimized ads and websites to drive engagement and conversions.
Conversion Rate Optimization
Using data - driven techniques to improve the percentage of website visitors who complete desired actions such as singing up for a newsletter or making a purchase.visitors who complete desired actions
Video Marketing
Creating engaging video content for platforms like YouTube or social media to enhance brand visibility and drive engagement.
Greater Noida, Uttar Pradesh, Pin code - 203010
SKILLS
Banking in HDFC Bank ( Credit Card) August 2018 - April 2019)8 month
Axis Bank (August 2021-may 2022) 9 month
Urban Money ( sep 2022-may 2024) 1 years 9 month
CONTACT INFORMATION
ABOUT INSTRUCTOR
I am currently pursuing a B.A. and M.A. in History, along with a B.Ed, showcasing my strong academic foundation and passion for education. Alongside my studies, I have gained valuable experience working in a bank, which has helped me develop a solid understanding of financial operations and customer service. Now, I am eager to transition into the field of digital marketing, where I can leverage my analytical skills and creativity to drive successful marketing campaigns. My diverse background in history, education, and finance equips me with a unique perspective and a versatile skill set, ready to tackle new challenges in the digital marketing landscape.
