Before you start using Google Analytics, you’ll need to head over to the Google Analytics website and click on the big button that says “Free”. This will take you through a few steps where you can sign up for a new account, or log in with an existing one. Once logged in, click on the “Admin” tab to get started.

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How To Get Started With Google Analytics?

Step 1- Add a Property

If you have several sites, you’ll need to create a property for each one. A property is like an account for your site, but it’s just an easier way to keep track of everything. Click on “New Property”.

Step 2- Create Your Property

Once in the “Create new property” page, you’ll be asked to choose a default language and whether or not you want this to be for a website or mobile app. If you choose a website, you can enter information like your domain name, website address (URL), and public-facing IP address. For the IP address, Enter the address of your Property or Account to monitor.

Step 3- Set Up Goals

Goals are just statistics about each property that you create. Once you get them set up, they’ll give you a list of the properties and their corresponding metadata, like “Session duration”, “Session length”, “No. Unique Sessions” etc., which can help you improve your site.

Step 4- Save Your Property

Once everything is saved correctly, click on “Save”.

Google Analytics Reports

Before using Google Analytics, I suggest taking a look at the Analytics Training to learn more about Google Analytics essentials like goals and reports. This will help you get started the right way-

1. Google Analytics Real-Time Report

This report is great for seeing how many people are on your website. It also allows you see who is on your site and where they’re coming from, using Google Analytics Audience Insights. This can help you understand your audience better and help you predict what kind of content they want to see.

2. Media Report

Media Report is a good way to see how your content is doing and where it’s getting the most attention. When you’re looking at reports like these, you’ll need to do some investigating first. Since there’s a lot of information, it may help to break it down before you start studying the data. The Google Analytics report has the following columns: “Rank”, “Impressions”, “Views”, “Position”.

3. Acquisition Report

This report will show you where people are coming from, which can be very helpful if you’re trying to make more of that same content. It will also allow you to see where your website is ranking in the search engines. You’ll need to add a date range, which will then list out your top traffic sources and how they’ve been performing throughout the period you selected. Here’s a breakdown of what each column means: “source”, “medium”, “campaign”, and “keyword”.

4. Google Analytics Audience Report

With the Audience report you’ll be able to see how many people are coming to your site, based on a number of different demographics. It’s not your typical demographics, like age, gender and education. Those are great statistics to know, but Google Analytics has done something a little different. 

They offer “Audience reporting”, which allows you to focus on people who have the potential to buy from you. You can filter by things like: “All users”, “New visitors”, “Returning visitors” and “Mobile App Users”. Some of the demographics that you can find in this report include: “Gender”, “Age”, “Overall Experience Level”, “Device Type” and “User Region”.