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DIGITAL MARKETING INTEGRATED SIMULATION & CERTIFICATION PROGRAM
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This course includes
Hours of videos
4 months, 1 week
Units & Quizzes
54
Unlimited Lifetime access
Access on mobile app
Certificate of Completion
DIGITAL MARKETING INTEGRATED SIMULATION & CERTIFICATION PROGRAM
Subject Code: Subject Code: 22DMISCP051
Marketing is the steps an organization takes to help the customer
OCP ACADEMY
want to buy the product. As companies increase their digital capabilities, a variety of cultural, organizational, and technical shifts need to take place.
WELCOME TO THE DIGITAL MARKETING INTEGRATED SIMULATION & CERTIFICATION PROGRAM (DMISCP)
Digital Marketing Simulations.
- Adding real-world skills with hands-on experience, Simulator which is used by 88% of MNC, Agencies across the globe
Industry Fit
- Be Industry ready from Day 1, WIth Live Projects, Internships, Competition, Client handling, Mentors Support
Blended Learning
- from Industry Experts, Learning up-to-date concepts by building practical skills & clearing doubts
HIGHLIGHTS OF THE PROGRAM
- Learn how to align digital marketing strategies with business goals to enhance ROI
- Analyze how digital channels may be used to improve marketing.
- Actionable insights will be provided via an industry-focused curriculum and real-world case studies.
- Learn from renowned MENTORS via recorded videos and live online sessions with global Program Leaders.
- Apply the concepts of internet advertising in a simulated setting using a real-world situation.
WHAT IS THE PURPOSE OF THIS PROGRAMME?
This online program will benefit you whether you're an early-stage professional, a mid-to senior-level management, a consultant, a company leader, or an entrepreneur. This high-impact curriculum, which places a strong emphasis on analytics-based digital marketing, will prepare you to successfully improve campaign ROI if you are:
- Are you an early-stage marketing and sales professional wishing to improve your digital marketing abilities to further your career?
- Managers in mid-to-senior positions who want to learn how to use integrated digital marketing strategies and best practices to increase reach, conversions, and ROI.
- Consultants who wish to establish competitive strategies for their clients by learning about in-demand digital marketing technologies and platforms.
- Entrepreneurs and company owners are interested in learning how digital marketing methods may help them boost marketing results and expand their businesses.
COURSE OBJECTIVES:
- Describe the digital customer's behaviors and methods for contacting customers to increase engagement and segmentation using a digital marketing funnel.
- In simulated scenarios, plan and conduct search engine and social media campaigns utilizing digital marketing techniques
- Increase your return on investment and client lifetime value. Measuring the profitability of a company employing digital marketing that is focused on the consumer, a strategy that is in line with the company's objectives.
- With highly optimized paid advertising campaigns on social media and search engine platforms, you can increase reach, engagement, and conversions.
- Using in-demand digital analytics metrics and best practices, measure, analyze, and optimize digital marketing initiatives for profitability
- Discuss the Business Goals, Social Strategy & Metrics that change the global landscape for businesses and other organizations that are driving change in digital marketing.
- Demonstrate the various tools and applications of digital marketing, as well as the unique nature of digital marketing demand and marketing's impact on businesses working on a global scale
- This Digital Marketing training module will teach you about many areas of digital marketing and how they fit together to create a coherent and efficient digital marketing strategy.
COURSE OUTCOMES:
- Explore how marketing, operations, and human resources interact in real-time delivery.
- Demonstrate cognitive understanding of the abilities needed to perform online research and market research, as well as discover, evaluate, and choose digital market prospects.
- Applying applicable marketing theories and frameworks, explaining emerging trends in digital marketing, and critically evaluating the usage of digital marketing technologies.
- Investigate and assess difficulties related to adjusting to globalized marketplaces that are continually evolving and becoming more interconnected.
- Interpret the traditional marketing mix in light of a rapidly evolving and broadening the spectrum of digital strategies and approaches.
- Recognize the value of conversion and collaborate with digital relationship marketing.
- Analyze ethical and cross-cultural challenges in globalized digital commerce
Course Currilcum
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- Digital Marketing Essentials Video Lectures 4 days, 4 hours
- Best digital marketing textbook that I have found in 15 years for my students to use to learn easily all about practical business-focused digital marketing best practice
- Chapter 1 – Digital Marketing Foundations 7 days
- Introduction Production and marketing of goods and services are the essences of economic life in any society. All organizations perform these two basic functions to satisfy their commitments to their stakeholders – the owners, the customers, and the society, at large. They create a benefit that economists call utility which is the want-satisfying power of a good or service. There are four basic kinds of utility – form, time, place, and ownership utility. Form utility is created when the firm converts raw materials and component inputs into finished goods and services. Although marketing provides important inputs that specify consumer preference, the organization’s production function is responsible for the actual creation of form utility. Marketing function creates time, place, and ownership utilities. Time and place utility occurs when consumers find goods and services available when and where they want to purchase them. Online retailers with 24*7 format emphasize time utility. Vending machines focus on providing place utility for people buying snacks and soft drinks. The transfer of title to goods or services at the time of purchase creates ownership utility.
- Assignment 1.3 7, 00:00
- Multiple Choice Questions Session 1 Module 1: The Path of Digital Journey 01:00:00
- Multiple Choice Questions Session 2 Module1: The Path of Digital Journey 01:00:00
- Multiple Choice Questions Session 3 Module1: The Path of Digital Journey 01:00:00
- Chapter 2 – Web Design 7 days
- A digital presence simply refers to how your business appears online; it's what people find when they search for your business or company on the internet. Digital presence includes content that you control, like your website and mobile apps, but also content that you don't control, such as online reviews.
- Chapter 02 Assignment 7, 00:00
- Multiple Choice Questions Session 3 Module 10 – Brand Digital Presence & Optimization 01:00:00
- Multiple Choice Questions Session 1 Module 13: E-Commerce Management 01:00:00
- Multiple Choice Questions Session 7 Module 13: E-Commerce Management 01:00:00
- Chapter 3 – Analytics 7 days
- SEO is a marketing discipline focused on growing visibility. The practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO isn't just about building search engine-friendly websites. It's about making your site better for people too. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
- Assignment 7.1 7, 00:00
- Case Study 1.1 10, 00:00
- Multiple Choice Questions Session 1 Module 7 – Search Engine Optimization 01:00:00
- Chapter 4 – On-Site SEO 7 days
- The first step is therefore to know what your target audience is actively searching for, and make sure that the content you produce actually answers those questions. ... This means that SEO needs to be on your agenda in everything you do. SEO is a marketing discipline focused on growing visibility. The practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO isn't just about building search engine-friendly websites. It's about making your site better for people too. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
- Assignment 7.2 7, 00:00
- Case Study 7.2 10, 00:00
- Multiple Choice Questions Session 1 Module 7 – Search Engine Optimization 01:00:00
- Multiple Choice Questions Session 2 Module 7 – Search Engine Optimization 01:00:00
- Multiple Choice Questions Session 3 Module 7 – Search Engine Optimization 01:00:00
- Chapter 5 – Off-Site SEO 7 days
- “KEYWORD DENSITY’ is simply a PERCENTAGE value of the NUMBER OF TIMES a KEYWORD or KEY PHRASE appears on a WEB PAGE compared to the TOTAL AMOUNT OF WORDS on the page.” For example: if a keyword appears three times in a 100-word text the keyword density would be 3%. From the point of view of search engines, a high keyword density is a good indicator of search engine spam. If a keyword appears too often in a website, search engines will downgrade the website and it will then appear lower down in search results.
- Assignment 7.3 7, 00:00
- Multiple Choice Questions Session 4 Module 7 – Search Engine Optimization 01:00:00
- Multiple Choice Questions Session 5 Module 7 – Search Engine Optimization 01:00:00
- Multiple Choice Questions Session 6 Module 7 – Search Engine Optimization 01:00:00
- Chapter 6 – Paid Search Marketing 7 days
- Search engine marketing is the process of promoting your website, business, or any content by using either paid methods, free methods, or a combination of joining both the methods of search engine optimization (SEO). This results in the increase of your content's ranking in the search engine result pages (SERPs).
- Assignment 8.3 7, 00:00
- Case Study 8.1 10, 00:00
- Case Study 8.2 10, 00:00
- Multiple Choice Questions Session 1 Module 8 – Search Engine Marketing 01:00:00
- Multiple Choice Questions Session 2 Module 8 – Search Engine Marketing 01:00:00
- Multiple Choice Questions Session 3 Module 8 – Search Engine Marketing 01:00:00
- Chapter 7 – Online Advertising 7 days
- Display Marketing? Display advertising is an online form of advertising similar to billboards, television ads, and print ads. The main aim of a display advertisement is to target traffic to the website that is publishing the ad. Why Display Advertising? The online ad market has grown from using static JPG image banners to GIF banners and now Flash banners, which have smooth animation, exciting effects, engaging graphics and interactivity.
- Assignment 3.1 7, 00:00
- Assignment 3.3 7, 00:00
- Multiple Choice Questions Session 1 Module 3 – Display Marketing 01:00:00
- Multiple Choice Questions Session 2 Module 3 – Display Marketing 2 days, 12 hours
- Multiple Choice Questions Session 3 Module 3 – Display Marketing 01:00:00
- Chapter 8 – Email Marketing 7 days
- Email marketing is a way to send emails to your customers or clients in order to maintain or foster interest in your product or service. Examples of email marketing include newsletters, special offer messages, and instructional or automated emails. With an Email Automation Tool, you can track information about how your customers or clients interact with your emails such as how many times they open a message and which links they click on. Using such information can help you determine which contacts or leads have the most interest in your company. You can also design your own email templates, receive email statistics, and manage subscription lists.
- Assignment 6.1 10, 00:00
- Assignment 6.2 10, 00:00
- Multiple Choice Questions Session 1 Module 6 – Effective Email Marketing 01:00:00
- Multiple Choice Questions Session 2 Module 6 – Effective Email Marketing 01:00:00
- Multiple Choice Questions Session 3 Module 6 – Effective Email Marketing 01:00:00
- Chapter 9 – Social Media 1 7 days
- More than a third of the earth's entire population is on social media today. With over 2 billion social media users the power of social media cannot be denied. People have risen from relative obscurity to owning fashion, make-up, and fitness empires fueled by the popularity of their Instagram accounts. Learn today everything you need to know about some of the largest social media platforms in the world: Facebook, Instagram, Twitter, and LinkedIn. Start here and get the foundation you need for social media success. Enroll today!
- Assignment 2.2 7, 00:00
- Assignment 2.1 7, 00:00
- Multiple Choice Questions Session 1 Module 2 – Fundamentals of Social Media 01:00:00
- Multiple Choice Questions Session 2 Module 2: The Path of Digital Journey 01:00:00
- Multiple Choice Questions Session 3 Module 2 – Fundamentals of Social Media 01:00:00
- Chapter 10 – Social Media 2 7 days
- Social Media is an umbrella term that describes websites that (1) connect people and (2) involve user-generated content. User-generated content is the hallmark of a social media site versus a traditional website. This model contrasts with the editorially controlled style of old media. Social media is sometimes called Web 2.0
- Assignment 2.3 7, 00:00
- Case Study 2.3 10, 00:00
- Multiple Choice Questions Session 4 Module 2 – Fundamentals of Social Media 01:00:00
- Multiple Choice Questions Session 5 Module 2 – Fundamentals of Social Media 01:00:00
- Multiple Choice Questions Session 6 Module 2 – Fundamentals of Social Media 01:00:00
- Chapter 11 – Online Reputation Management (ORM) 7 days
- Online reputation management (ORM) is about monitoring and improving how your business is viewed online. It means looking and analyzing what a potential customer, reporter, or partner will discover about your brand, your people, or your product/service when they perform a Google search. Before they ever land on your website or pick up the phone to call you — what will they find when they look for you? And will they like it?
- Assignment 13.1 7, 00:00
- Assignment 13.2 7, 00:00
- Multiple Choice Questions Session 4 Module 8 – Search Engine Marketing 01:00:00
- Multiple Choice Questions Session 5 Module 8 – Search Engine Marketing 01:00:00
- Multiple Choice Questions Session 6 Module 8 – Search Engine Marketing 01:00:00
- Chapter 12 – Mobile Marketing 7 days
- The customers in today’s world are on the move and they’re using mobile application platforms to get there. Whether they use mobile phones, tablets, or other mobile devices they have all the information they need. That's why mobile apps are so much important in today’s market. You need to understand that mobile apps allow customers to have all your information at their fingertips. Also, it is important that your app works on multiple mobile application platforms. No matter what your business is, a mobile app can help you get and retain customers., and that's a fact. We all know that the first place customers go to search for a product or service is online. If your business is available online, and plus you have an app that users can download to their devices, your business will make a really good impression. At a glance, they will be able to see and open your app and purchase from your business.
- Assignment 4.2 7, 00:00
- Case Study 4.1 10, 00:00
- Multiple Choice Questions Session 1 Module 4 – Mobile App Marketing 01:00:00
- Multiple Choice Questions Session 2 Module 4 – Mobile App Marketing 01:00:00
- Multiple Choice Questions Session 3 Module 4 – Mobile App Marketing 01:00:00
- Chapter 13 – Digital Strategy 7 days
- A digital strategy, sometimes called a digital media strategy, is a plan for maximizing the business benefits of data assets and technology-focused initiatives. A successful digital strategy requires a cross-functional team with executive leadership, marketing, and information technology (IT) members. It involves breaking down the silo between information technology leaders and those of other customer-facing departments to deliver a consistent digital customer experience. Let's check out Digital Strategy for a Digital Company and Traditional Company:
- Case Study 1.3 10, 00:00
- Case Study 10.2 10, 00:00
- Multiple Choice Questions Session 4 Module 1: The Path of Digital Journey 01:00:00
- Multiple Choice Questions Session 5 Module1: The Path of Digital Journey 01:00:00
- Multiple Choice Questions Session 6 Module1: The Path of Digital Journey 01:00:00
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- Digital Marketing Simulation 4 weeks, 2 days
- Multiple students say post-graduation told me that the Simulation was a key factor in them getting a job. It gave them a conversation that few other students could have
- Digital Marketing Essentials 2 days, 7 hours
- This turn-key digital marketing bundle provides students with the opportunities and resources to succeed in a competitive job market
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