Video and animation, as well as more traditional media such as banners and images, are examples of this. Advertisers and publishers are the two most important players in display marketing. Advertisers seek to promote their businesses, products, or services, whereas publishers exchange their resources (ad space) for money. Various forms of advertising are booked on third-party websites via a display network. These advertisements are then displayed in accordance with the terms and conditions agreed upon by both the buyer and seller prior to the purchase. However, before this step can be completed, a thorough target group analysis must be performed to ensure that the ads are displayed.