The objective of this program is to provide you with a strategic marketing vision as well as a broad understanding of essential digital marketing platforms. This curriculum was created in collaboration with premier academics and industry professionals from some of the most well-known digital businesses, including Google, Apple, Xerox, Dell, IBM, Zycus, Reliance, Cognizant Founders of Several Successful Startups & many more. It combines academic rigour with professional application to help you grasp marketing in the digital era. This introduction module’s goal is to familiarise you with the learning platform, our philosophy, the student success services we provide, and the future months’ syllabus. It is critical that you go through these facts thoroughly.