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Digital Marketing Essentials Video Lectures
4 days, 4 hours
- Best digital marketing textbook that I have found in 15 years for my students to use to learn easily all about practical business-focused digital marketing best practice
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Chapter 1 – Digital Marketing Foundations
7 days
- Introduction
Production and marketing of goods and services are the essences of economic life in any
society. All organizations perform these two basic functions to satisfy their commitments
to their stakeholders – the owners, the customers, and the society, at large. They create a
benefit that economists call utility which is the want-satisfying power of a good or
service. There are four basic kinds of utility – form, time, place, and ownership utility.
Form utility is created when the firm converts raw materials and component inputs into
finished goods and services. Although marketing provides important inputs that specify
consumer preference, the organization’s production function is responsible for the actual
creation of form utility. Marketing function creates time, place, and ownership utilities.
Time and place utility occurs when consumers find goods and services available when and
where they want to purchase them. Online retailers with 24*7 format emphasize time
utility. Vending machines focus on providing place utility for people buying snacks and
soft drinks. The transfer of title to goods or services at the time of purchase creates
ownership utility.
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Assignment 1.3
7, 00:00
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Multiple Choice Questions Session 1 Module 1: The Path of Digital Journey
01:00:00
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Multiple Choice Questions Session 2 Module1: The Path of Digital Journey
01:00:00
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Multiple Choice Questions Session 3 Module1: The Path of Digital Journey
01:00:00
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Chapter 2 – Web Design
7 days
- A digital presence simply refers to how your business appears online; it's what people find when they search for your business or company on the internet. Digital presence includes content that you control, like your website and mobile apps, but also content that you don't control, such as online reviews.
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Chapter 02 Assignment
7, 00:00
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Multiple Choice Questions Session 3 Module 10 – Brand Digital Presence & Optimization
01:00:00
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Multiple Choice Questions Session 1 Module 13: E-Commerce Management
01:00:00
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Multiple Choice Questions Session 7 Module 13: E-Commerce Management
01:00:00
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Chapter 3 – Analytics
7 days
- SEO is a marketing discipline focused on growing visibility. The practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO isn't just about building search engine-friendly websites. It's about making your site better for people too.
SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
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Assignment 7.1
7, 00:00
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Case Study 1.1
10, 00:00
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Multiple Choice Questions Session 1 Module 7 – Search Engine Optimization
01:00:00
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Chapter 4 – On-Site SEO
7 days
- The first step is therefore to know what your target audience is actively searching for, and make sure that the content you produce actually answers those questions. ... This means that SEO needs to be on your agenda in everything you do.
SEO is a marketing discipline focused on growing visibility. The practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO isn't just about building search engine-friendly websites. It's about making your site better for people too.
SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
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Assignment 7.2
7, 00:00
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Case Study 7.2
10, 00:00
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Multiple Choice Questions Session 1 Module 7 – Search Engine Optimization
01:00:00
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Multiple Choice Questions Session 2 Module 7 – Search Engine Optimization
01:00:00
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Multiple Choice Questions Session 3 Module 7 – Search Engine Optimization
01:00:00
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Chapter 5 – Off-Site SEO
7 days
- “KEYWORD DENSITY’ is simply a PERCENTAGE value of the NUMBER OF TIMES a KEYWORD or KEY PHRASE appears on a WEB PAGE compared to the TOTAL AMOUNT OF WORDS on the page.”
For example: if a keyword appears three times in a 100-word text the keyword density would be 3%. From the point of view of search engines, a high keyword density is a good indicator of search engine spam. If a keyword appears too often in a website, search engines will downgrade the website and it will then appear lower down in search results.
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Assignment 7.3
7, 00:00
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Multiple Choice Questions Session 4 Module 7 – Search Engine Optimization
01:00:00
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Multiple Choice Questions Session 5 Module 7 – Search Engine Optimization
01:00:00
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Multiple Choice Questions Session 6 Module 7 – Search Engine Optimization
01:00:00
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Chapter 6 – Paid Search Marketing
7 days
- Search engine marketing is the process of promoting your website, business, or any content by using either paid methods, free methods, or a combination of joining both the methods of search engine optimization (SEO). This results in the increase of your content's ranking in the search engine result pages (SERPs).
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Assignment 8.3
7, 00:00
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Case Study 8.1
10, 00:00
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Case Study 8.2
10, 00:00
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Multiple Choice Questions Session 1 Module 8 – Search Engine Marketing
01:00:00
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Multiple Choice Questions Session 2 Module 8 – Search Engine Marketing
01:00:00
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Multiple Choice Questions Session 3 Module 8 – Search Engine Marketing
01:00:00
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Chapter 7 – Online Advertising
7 days
- Display Marketing?
Display advertising is an online form of advertising similar to
billboards, television ads, and print ads.
The main aim of a display advertisement is to target traffic to the website that is publishing the ad.
Why Display Advertising?
The online ad market has grown from using static JPG image
banners to GIF banners and now Flash banners, which have
smooth animation, exciting effects, engaging graphics and
interactivity.
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Assignment 3.1
7, 00:00
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Assignment 3.3
7, 00:00
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Multiple Choice Questions Session 1 Module 3 – Display Marketing
01:00:00
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Multiple Choice Questions Session 2 Module 3 – Display Marketing
2 days, 12 hours
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Multiple Choice Questions Session 3 Module 3 – Display Marketing
01:00:00
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Chapter 8 – Email Marketing
7 days
- Email marketing is a way to send emails to your customers or clients in order to maintain or foster interest in your product or service. Examples of email marketing include newsletters, special offer messages, and instructional or automated emails. With an Email Automation Tool, you can track information about how your customers or clients interact with your emails such as how many times they open a message and which links they click on. Using such information can help you determine which contacts or leads have the most interest in your company. You can also design your own email templates, receive email statistics, and manage subscription lists.
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Assignment 6.1
10, 00:00
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Assignment 6.2
10, 00:00
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Multiple Choice Questions Session 1 Module 6 – Effective Email Marketing
01:00:00
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Multiple Choice Questions Session 2 Module 6 – Effective Email Marketing
01:00:00
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Multiple Choice Questions Session 3 Module 6 – Effective Email Marketing
01:00:00
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Chapter 9 – Social Media 1
7 days
- More than a third of the earth's entire population is on social media today. With over 2 billion social media users the power of social media cannot be denied. People have risen from relative obscurity to owning fashion, make-up, and fitness empires fueled by the popularity of their Instagram accounts. Learn today everything you need to know about some of the largest social media platforms in the world: Facebook, Instagram, Twitter, and LinkedIn. Start here and get the foundation you need for social media success. Enroll today!
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Assignment 2.2
7, 00:00
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Assignment 2.1
7, 00:00
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Multiple Choice Questions Session 1 Module 2 – Fundamentals of Social Media
01:00:00
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Multiple Choice Questions Session 2 Module 2: The Path of Digital Journey
01:00:00
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Multiple Choice Questions Session 3 Module 2 – Fundamentals of Social Media
01:00:00
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Chapter 10 – Social Media 2
7 days
- Social Media is an umbrella term that describes websites that (1) connect people and (2) involve user-generated content. User-generated content is the hallmark of a social media site versus a traditional website. This model contrasts with the editorially controlled style of old media. Social media is sometimes called Web 2.0
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Assignment 2.3
7, 00:00
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Case Study 2.3
10, 00:00
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Multiple Choice Questions Session 4 Module 2 – Fundamentals of Social Media
01:00:00
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Multiple Choice Questions Session 5 Module 2 – Fundamentals of Social Media
01:00:00
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Multiple Choice Questions Session 6 Module 2 – Fundamentals of Social Media
01:00:00
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Chapter 11 – Online Reputation Management (ORM)
7 days
- Online reputation management (ORM) is about monitoring and improving how your business is viewed online. It means looking and analyzing what a potential customer, reporter, or partner will discover about your brand, your people, or your product/service when they perform a Google search. Before they ever land on your website or pick up the phone to call you — what will they find when they look for you? And will they like it?
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Assignment 13.1
7, 00:00
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Assignment 13.2
7, 00:00
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Multiple Choice Questions Session 4 Module 8 – Search Engine Marketing
01:00:00
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Multiple Choice Questions Session 5 Module 8 – Search Engine Marketing
01:00:00
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Multiple Choice Questions Session 6 Module 8 – Search Engine Marketing
01:00:00
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Chapter 12 – Mobile Marketing
7 days
- The customers in today’s world are on the move and they’re using mobile application platforms to get there. Whether they use mobile phones, tablets, or other mobile devices they have all the information they need. That's why mobile apps are so much important in today’s market.
You need to understand that mobile apps allow customers to have all your information at their fingertips. Also, it is important that your app works on multiple mobile application platforms.
No matter what your business is, a mobile app can help you get and retain customers., and that's a fact. We all know that the first place customers go to search for a product or service is online. If your business is available online, and plus you have an app that users can download to their devices, your business will make a really good impression. At a glance, they will be able to see and open your app and purchase from your business.
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Assignment 4.2
7, 00:00
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Case Study 4.1
10, 00:00
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Multiple Choice Questions Session 1 Module 4 – Mobile App Marketing
01:00:00
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Multiple Choice Questions Session 2 Module 4 – Mobile App Marketing
01:00:00
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Multiple Choice Questions Session 3 Module 4 – Mobile App Marketing
01:00:00
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Chapter 13 – Digital Strategy
7 days
- A digital strategy, sometimes called a digital media strategy, is a plan for maximizing the business benefits of data assets and technology-focused initiatives. A successful digital strategy requires a cross-functional team with executive leadership, marketing, and information technology (IT) members. It involves breaking down the silo between information technology leaders and those of other customer-facing departments to deliver a consistent digital customer experience.
Let's check out Digital Strategy for a Digital Company and Traditional Company:
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Case Study 1.3
10, 00:00
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Case Study 10.2
10, 00:00
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Multiple Choice Questions Session 4 Module 1: The Path of Digital Journey
01:00:00
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Multiple Choice Questions Session 5 Module1: The Path of Digital Journey
01:00:00
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Multiple Choice Questions Session 6 Module1: The Path of Digital Journey
01:00:00
Excellent