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OCP Academy DMISCP

The #1 Best-selling Online Digital Marketing Course in India

DIGITAL MARKETING ONLINE COURSES WITH CERTIFICATE PROGRAM

Students will gain a deeper understanding of digital marketing theory, strategic and analytical skills, and practical experience needed for a successful career in digital marketing.

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Digital Marketing Simulations.

- Adding real world skills with hands-on experience, Simulator which is used by 88% of MNC, Agencies across globe

Industry Fit

- Be Industry ready from Day 1, With Live Projects, Internship, Competition, Client handeling, Mentors Support

100% Live Learning

- from Industry Experts, Learning up-to-date concepts by building practical skills & clearing doubts

WHY JOIN DIGITAL MARKETING CERTIFICATE COURSES & PROGRAM ONLINE IN INDIA

Comprehensive Curriculum
Hands-on Projects
Simulator Learning
Tools & Platforms Covered

Learn from the best

 

 
1:1 Personal Coach
Live Classes
100% Placement Assistance
Pain Internship
Faculty From (Google,Facebook, Apple, MSN, Yahoo, Xerox & Many More)

Next Cohort Starts: 

01 November 2022

Program Duration

03-06 Months

Learning Format

Simulator

Classes

Live Classes

13+ CHAPTERS

70+ VIDEOS

14+ HOURS

LIFETIME ACCESS

Welcome to the Certificate Program in Digital Marketing Strategies Program (DMSP),
The objective of this program is to provide you with a strategic marketing vision as well as a broad understanding of essential digital marketing platforms. This curriculum was created in collaboration with premier academics and industry professionals from some of the most well-known digital businesses, including Google, Apple, Xerox, Dell, IBM, Zycus, Reliance, Cognizant Founders of Several Successful Startups & many more. It combines academic rigour with professional application to help you grasp marketing in the digital era. This introduction module’s goal is to familiarise you with the learning platform, our philosophy, the student success services we provide, and the future months’ syllabus. It is critical that you go through these facts thoroughly.

As a result of completing this course, students will be able to:

Effectively communicate digital marketing strategies to a potential employer, audience, or client

Enhance resumes through practical hands-on digital marketing activities meant to improve hiring potential

Apply relevant digital marketing strategies in various industries and markets

24/7 access to study material

Gamified & Interactive Learning

Discussion Forums and Community

Simulator, Practical Hands-on Learning Sessions

Providing hands-on industry training on popular Ad Platforms

Walk-through of 35+ Tools & 10+ Industry Case Study & Projects

Learn by doing Real World Projects and Case Studies to help you succeed in real life scenarios in your industry

Focus on both strategy and tools

Career Assistance and Workshops

100% Live interactive learning

Get Alumni Status From OCP Academy

Recognition Certificate from OCPF, Meta, Google & MSN

Holistic course with a focus on content, marketing principles, data, and technology

Prepares you, Google Ads, Meta Blueprints, MSN Advertising, Hootsuite, and HubSpot exams

Learn

100% of the lectures will be live conducted by faculty

Develop

Case Studies, Assignments, Webinars, Live Projects

Practice

Provide learners with simulator-based training and practice

Training

Instructiveness, & innovation in internships collaborating

Competition

Improve their presentation, interview skills & boost personality

Placement

Top placements who passed all five previous pedagogy tests

DMSP - Ocp Academy

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Combine Four of the Most Influential Classroom Resources

Immerse your students in practical learning with real-world projects utilizing popular industry tools and put them in a simulated environment where they can sharpen their PPC skills using a $100,000+ budget. 

Best-selling Courseware

“Best digital marketing textbook that I have found in 15 years for my students to use to learn easily all about practical business-focused digital marketing best practice…”

– Simon, Massey University

 

First-in-the-world Simulation

“I have had multiple students contact me post-graduation to tell me that the Mimic Simulation was a key factor in them getting a job. It gave them a conversation that few other students could have….”

– Gregory, Loyola University

Internet Marketing Online Course Curriculum

Here is what our faculty has to say.

You won’t be alone in this.

Jeff Larson

Larson is a professor of marketing at Brigham Young University, where he has taught courses in Marketing Research and Internet Marketing since 2007. He received a Master’s Degree in Applied Economics and a Ph.D. in Marketing from the University of Pennsylvania, Wharton School of Business.

Stuart Draper

Draper has taught and mentored hundreds of college students on digital marketing as an adjunct faculty member at Brigham Young University – Idaho. Before founding Stukent Inc., Stuart founded the successful digital marketing agency, Get Found First, and he has hired and trained dozens of college students as online marketing interns and employees.

156 Resources Included

> 5 pre-recorded videos from experts with quizzes
> Email Marketing
> 13 chapter presentations (instructor and student versions)
> 13 auto-graded chapter quizzes
> 13 optional quiz review slides
> 13 lesson plans with tips for engagement (online versions included)
> 4 case studies with teaching notes
> 3 real-world assignments (instructor and student versions)
> 2 skill-building projects (instructor and student versions)
> 2 sample calendars showcasing simulation use
> Sample syllabus outlining course benefits and structure
> Video case study
> Sample midterm exam and answer key
> Industry-vetted certification exam

Table of Contents

Chapter 1 – Digital Marketing Foundations
Chapter 2 – Web Design
Chapter 3 – Analytics
Chapter 4 – On-Site SEO
Chapter 5 – Off-Site SEO
Chapter 6 – Paid Search Marketing
Chapter 7 – Online Advertising
Chapter 8 – Email Marketing
Chapter 9 – Social Media 1
Chapter 10 – Social Media 2
Chapter 11 – Online Reputation Management (ORM)
Chapter 12 – Mobile Marketing
Chapter 13 – Digital Strategy

Real-world Projects from Industry Experts

With real-world projects and immersive content built in partnership with industry professionals, learners will master the industry skill that companies lookout.

Flexible Learning Program

Get help in developing your own custom learning plan tailored to fit your busy life. Learning at your own pace and reaching target goals on the schedule that fits your life.

Mentor Support

Our Industry expert mentors guide learners and are dedicated to clearing doubts. Mentoring sessions to motivate and keep the learners on track.

Career Services

After learning get access to resume support, portfolio making and LinkedIn profile optimization which will help you to advance your career and showcase your skills.

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Language can't be barriers of any communication

The best and most efficient way to learn foreign language, Keep yourself motivated, Learning that is tailored to you &  Enjoy it! OCP Academy will help you to learn the new foreign languages

Explore Career Courses.

As you are a tiger, a black bear, a dolphin, an eagle, or anything else, you have amazing strengths and unique abilities, just as humans do. We can coach you to discover the ideal future for yourself.

1. The demand for Digital Marketing professionals have increased by 48% in last one year.

2. 30,000 + jobs available currently in the industry and it is expected to grow at 25% Y-O-Y

3. A holistic digital marketer should have a panoramic view of various digital marketing mediums that business can use for escalating growth.

DMISCP

DIGITAL MARKETING INTEGRATED SIMULATION & CERTIFICATIONS PROGRAM.
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Learning is never easy until and unless you get your doubts solved. We have industry experts for you to solve your doubt in real-time.

Best Digital Marketing Course Online with Certificate in India

Digital marketing encompasses various online strategies to promote products or services, targeting audiences through channels like social media, search engines, email, and websites. It utilizes techniques such as SEO (Search Engine Optimization), PPC (Pay-Per-Click advertising), content marketing, and social media marketing to engage with potential customers and drive conversions. With its ability to track and analyze user behavior, digital marketing offers businesses valuable insights for refining their campaigns and maximizing Return on Investment. Its dynamic nature allows for real-time adjustments, ensuring relevance in today’s fast-paced digital landscape. Effective digital marketing requires a holistic approach, combining creativity, data analysis, and strategic planning to reach and resonate with the right audience at the right time.

Upgrade your Digital Marketing Skills with OCP Academy Courses

OCP Academy is a revered platform offering live online digital marketing courses to upgrade your skills in the field of digital marketing. These courses cover a wide range of topics, including search engine optimization (SEO), social media marketing, email marketing, content creation, analytics, and advertising strategies, and provide comprehensive training on leveraging digital channels to promote brands, products, and services effectively. They often incorporate hands-on projects and case studies to provide practical experience in implementing digital marketing campaigns. Whether pursued online or in-person, these courses cater to individuals seeking to enter the digital marketing field or professionals looking to enhance their skills. With the ever-evolving nature of digital platforms, these advanced digital marketing courses equip students with the knowledge and tools necessary to stay ahead in the competitive landscape of digital marketing and drive business growth.

Digital Marketing Fundamentals – Key Concepts and Strategies

Digital marketing is the promotion of goods and services to customers through digital channels and electronic technologies. It can include using the internet, mobile devices, social media, webinars, search engines, online customer communities, and other digital platforms. The fundamentals of digital marketing revolve around understanding target audiences, creating compelling content, and utilizing various online channels to reach and engage potential customers.

Key components include

Search Engine Optimization (SEO) – Given the vast number of searches conducted annually, many with the intent to explore commercial offerings, this underscores the significance of search engine optimization (SEO) as a cornerstone of digital marketing. SEO improves the visibility of websites on search engines,

Social Media Marketing – An integral element of digital marketing, social media marketing stands out as a straightforward avenue to connect with your audience, fostering increased engagement rates. Businesses make use of SMM to connect and interact with audiences.

 

Email Marketing – Email marketing is a targeted approach to reach and engage with audiences through email campaigns. It involves sending relevant content, promotions, and updates directly to subscribers’ inboxes. With its cost-effectiveness and ability to personalize messages, email marketing remains a powerful tool for businesses to nurture customer relationships and drive conversions.

Content Marketing – Content marketing involves creating and distributing valuable, relevant content to attract and retain a clearly defined audience. Through blogs, videos, social media posts, and more, businesses aim to educate, entertain, or inspire their audience, ultimately driving profitable customer action and fostering brand loyalty.

Additionally, data analysis plays a crucial role in measuring campaign effectiveness and making informed decisions. A solid grasp of these fundamentals enables marketers to develop strategic plans, optimize campaigns for better results, and ultimately drive conversions and business growth in the digital realm.

Understanding the Benefits of Digital Marketing Course – Transforming Careers

In the contemporary business landscape, digital channels are pivotal for customer outreach, leading to a surge in demand for digital marketing courses among professionals and businesses alike. Enrolling in such a course presents a myriad of advantages.

Upgrade Skills – Firstly, it equips you with practical skills in various digital marketing strategies, including SEO, social media marketing, email marketing, and content creation, enhancing your employability in a rapidly evolving job market.

Hands-on Experience – Secondly, it provides hands-on experience through real-world projects and case studies, allowing you to apply theoretical knowledge to practical scenarios.

 

Knowledge Sharing – Additionally, it offers networking opportunities, connecting you with industry professionals and peers, fostering collaboration and knowledge sharing.

Keep Abreast with Trends and Technologies – Moreover, a Digital Marketing course keeps you updated with the latest trends and technologies in the field, ensuring you remain competitive and adaptable.

Certificates – Finally, it offers certifications that validate your expertise, boosting your credibility and confidence as a digital marketer, whether you’re starting a new career or seeking advancement in your current role.

Tools Mastered with the Digital Marketing Course

While enrolling in our digital marketing course, students typically master a range of vital tools essential for effective online marketing campaigns. These include:

Google Analytics – It is a tool effective for understanding website traffic, user behaviour, and campaign performance.

SEO Tools – Utilizing platforms like SEMrush or Moz for keyword research, backlink analysis, and website optimization.

Social Media Management Tools – These tools help you learn to schedule posts, analyse engagement, and track metrics using tools like Hootsuite or Buffer.

Email Marketing Platforms – Creating and automating email campaigns, analysing metrics, and managing subscriber lists with email marketing tools like Mailchimp or HubSpot become easy.

Content Management Systems (CMS) – Candidates master platforms like WordPress or Drupal to create and manage website content.

 

PPC Advertising Platforms – Candidates learn the usage of Google Ads or Facebook Ads Manager to create and optimize pay-per-click campaigns.

Marketing Automation Tools – These tools help to implement automated workflows and personalized campaigns using tools like Marketo or Pardot.

Mastery of these tools equips students with the practical skills needed to succeed in various digital marketing roles and effectively execute marketing strategies.

Online Digital Marketing Course Vs Offline Course

Today, Digital Marketing stands out as one of the most rewarding career paths, not only in India but worldwide. The widespread availability of the internet has led to a surge in digital platforms and social media channels, driving exponential business growth in the digital sphere. This popularity has prompted many professionals and businesses to seek skill enhancement in this domain. However, not everyone can join offline courses. Fortunately, with today’s technology, online digital marketing classes offer a relevant and effective alternative, accommodating learners regardless of geographical constraints. An online digital marketing course offers several advantages over its offline counterpart.

Flexibility – Firstly, online courses provide flexibility, allowing students to learn at their own pace and schedule, making it easier to balance studies with other commitments.

Range of Resources – Additionally, online courses often offer a wider range of resources, including video lectures, interactive quizzes, and discussion forums, enhancing the learning experience.

Access from Anywhere – Moreover, online courses eliminate geographical barriers, enabling access to top-notch instructors and industry experts from anywhere in the world.

 

Cost-effective – They also tend to be more cost-effective, as they eliminate the need for commuting or accommodation expenses.

Lifetime Access – Finally, online courses frequently provide lifetime access to course materials, allowing students to revisit and review content as needed, ensuring better retention of knowledge.

Overall, these factors make online digital marketing courses a preferable option for many learners.

Digital Marketing Trends in 2024-25

In 2024, the digital marketing scene is set to elevate innovation and technology to unprecedented heights. The focus will be on brands forging fresh connections with audiences through innovative means. Consequently, staying at the forefront of this dynamic landscape is imperative, demanding a deep grasp of the forthcoming digital marketing trends of 2024. In 2024-25, the digital marketing industry is poised for continued robust growth, driven by several key trends.

AI Adoption – Increased adoption of AI and machine learning technologies will revolutionize campaign optimization and personalization.

Voice Search Facility – The rise of voice search and smart speakers will necessitate new SEO strategies tailored for voice-based queries.

 

Video Content – The importance of video content will escalate, with platforms like Facebook and Instagram Reels becoming integral to marketing strategies.

Growing E-commerce Trend – Additionally, the continued expansion of e-commerce will fuel demand for digital advertising and conversion optimization techniques.

Moreover, privacy regulations and consumer preferences will shape data-driven marketing practices, emphasizing the need for transparent and ethical data usage. Overall, the digital marketing landscape in 2024-25 will be characterized by innovation, adaptation to emerging technologies, and a focus on customer-centric strategies. As we enter 2024, businesses need to remain updated on the pivotal digital marketing trends shaping success. From AI-driven customer engagements to the increasing significance of progressive web apps, these trends are charting the course for the future of digital marketing.

Tips to Choose the Best Digital Marketing Course

Today, digital marketing stands as one of the most sought-after professions, experiencing a significant rise in demand for courses that cultivate proficient digital marketers. The appeal of remote work and geographical flexibility has propelled it to become one of the most convenient career paths of our era. Nevertheless, selecting the right course is essential to harness the advantages of learning. Identifying the ideal digital marketing course may pose a challenge, but here are some pointers to guide you:

Assess your Skill – Assess your current skill level and career goals to determine the course’s relevance and level of expertise offered.

Comprehensive Syllabus – Look for courses with a comprehensive curriculum covering key areas like SEO, social media marketing, and analytics.

Course Delivery Mode – Consider factors such as offline or online digital marketing course, duration, and flexibility to fit your schedule.

Credibility of the Course Provider – Research the credibility of the course provider, including reviews, accreditations, and instructor credentials.

Practical Exposure – Look for courses that offer practical experience through projects, case studies, or internships.

Cost and ROI – Finally, consider the cost and potential for return on investment, weighing factors like course fees, certification, and potential career advancement opportunities.

Ultimately, choose a course that aligns with your learning style, goals, and budget, ensuring a valuable and enriching learning experience.

Who to Enroll for a Digital Marketing Course?

Enrolling in a digital marketing course is beneficial for individuals from diverse backgrounds and career stages. Those seeking to enter the digital marketing field can gain foundational knowledge and skills essential for launching a career in this dynamic industry.

Working Professionals – Professionals already working in marketing, advertising, or related fields can enhance their expertise and stay updated with the latest trends and techniques.

Students – Students can enrol in an online digital marketing course to learn this trending skill and prepare for the trending job market.

Business Owners – Entrepreneurs and small business owners can learn how to effectively market their products or services online, reaching a wider audience and maximizing their business potential.

Freelancers – Freelancers looking to expand their skill set and offer digital marketing services can benefit from specialized courses tailored to their needs.

In essence, anyone interested in leveraging the power of digital channels to promote brands, drive engagement, and achieve business objectives can find value in enrolling in a digital marketing course.

Significance of Digital Marketing Certificate

A digital marketing certificate holds significant value in today’s competitive job market. It serves as tangible proof of your expertise and proficiency in various digital marketing strategies and tools. Employers often prioritize candidates with relevant certifications, as they demonstrate a commitment to ongoing learning and professional development. Additionally, a digital marketing certificate enhances your credibility and can differentiate you from other candidates, increasing your chances of securing job opportunities and career advancement. Furthermore, it provides validation of your skills to potential clients if you’re a freelancer or entrepreneur, instilling confidence in your ability to deliver results. Overall, a digital marketing certificate not only validates your knowledge and skills but also opens doors to exciting career prospects and business opportunities in the rapidly growing digital marketing industry.

Why choose OCP Academy for an Online Digital Marketing Course in India?

Today, digital marketing stands as one of the most sought-after professions, experiencing a significant surge in demand for courses aimed at shaping proficient digital marketers. The flexibility of remote work and geographical independence have elevated it as one of the most convenient career choices in the modern era. However, selecting a course wisely is crucial to fully harness the benefits of learning. With reputed digital marketing institutes like OCP Academy offering advanced online courses, you have the opportunity to select the one that best suits your needs. At OCP Academy, we help you excel and master the skills necessary for a successful digital marketing career.
  1. The company offers a comprehensive curriculum designed by industry experts, covering all essential aspects of digital marketing, from SEO and social media marketing to content creation and analytics.
  2. OCP Academy provides a flexible learning environment, allowing students to study at their own pace and convenience.
  3. The company offers practical, hands-on experience through real-world projects and case studies, ensuring that students gain valuable, applicable skills.
  4. OCP Academy boasts a team of experienced instructors who provide personalized guidance and support throughout the learning journey.
  5. Lastly, the company’s reputation for delivering high-quality education and its track record of successful graduates make it a trusted and reliable choice for aspiring digital marketers in India.
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